Cypress, Texas, United States
Marketing and Events Specialist with over 10+ years of experience working with the top sports, athletic organizations, and companies promoting business partnerships and leads/sales generation through event marketing. Skilled at building brand awareness by collaborating with marketing teams and driving consumer loyalty through corporate and community engagement with Landry’s, Inc., University of Houston Alumni Association, Under Armour, Houston Astros, Octagon, and IMG College. Experience managing properties contracts, assets, and incentives. Excellent marketing, events, promotions, sponsorship, and partnership skills. Core Competencies: Events and Promotions Marketing Campaigns Corporate Communications Creative Team Leadership Product Positioning & Branding Focus Group & Market Research Development of Training Materials Public & Media Relations New Product Launch Vendor Management Social Media Management
Sam Houston Race Park • Manage and oversee the branding and marketing for Sam Houston Race Park • Working closely with Vice President/General Manager, Assistant General Manager, Operations Director, Accounting Director, Sales Managers, Human Resources Director, Food and Beverage Manager, Events and Promotions Manager, and affiliated agencies • Create and execute marketing plans • Create new events and promotions • Enhance events and promotions to increase guest experience • Collaborate and create marketing campaigns with GSS, Nicely Done Brands & Ads and KHOU 11 • Create and collaborate with corporate digital team to create engaging commercials for OTT and connected TV • Oversee and collaborate with GSS to create engaging content, awareness, and campaigns • Created a new and successful social contest • Collaborate with other departments such as Retail, Operations, Food and Beverage and Sales • Collaborate with GSS, Nicely Done Brands & Ads and KHOU 11 to seek digital advertisement opportunities • Responsible for marketing and advertising opportunities • Oversee Graphic Designer to create engaging marketing and advertising collateral • Build and maintain relationships with external agencies and partners • Work closely with corporate for marketing and advertising needs • Maintain and update website using Yext and SiteCore • Create and print marketing collateral • Create copy for marketing collateral and campaigns • Give final approval on all marketing collateral and campaigns • Managed a team of four plus seasonal interns
• Manage and oversee the branding and marketing for Bubba Gump Shrimp Co., Rusty Pelican, and Mai Tai Bar • Working closely with COO, Director of Training, Beverage Operations Manager, Regional Directors, Sales Manager, and General Managers on projects and campaigns for all three brands • Create marketing plans for all three brands • Collaborate and created a marketing campaign with Coca-Cola for a $300,000 budget with Bubba Gump Shrimp Co. • Create and collaborate a marketing campaign with Dr Pepper and Bubba Gump Shrimp Co. • Collaborate with Social Media Manager to create engaging content, awareness, and campaigns for Bubba Gump Shrimp Co. and Mai Tai Bar • Create social contests for Bubba Gump Shrimp Co. • Collaborate with other Landry’s Inc. departments such as Retail, Legal, LSC, Culinary, Accounting, Analysis and Travel • Work with Legal Department to create Terms & Conditions for social and LSC contests • Collaborate with Digital Manager to seek digital advertisement opportunities and to run digital and social ads • Responsible for advertisement opportunities for all three brands • Collaborate with our Design Team to create engaging marketing collateral • Build and maintain relationships with external companies • Work closely with Yelp, OpenTable, TripAdvisor, AI Digital, and AdTheorant for digital ads • Maintain and update websites for all three brands using Bentobox • Create and print marketing collateral for Bubba Gump Shrimp Co., Rusty Pelican, and Mai Tai Bar • Create copy for marketing collateral and campaigns for all three brands • Give final approval on all marketing collateral • Oversee professional photoshoots for all three brands • Use Workfront for project management • Trained and supervise an assistant
• Build relationships with partners, sponsors, and the Cougar Business Network by researching fellow alumni associations trends, fulfillment of sponsorship assets, and creating networking events • Manage and oversee the Cougar 100, Cougar Business Network, and the UHAA Invitational Golf Tournament • Responsible for building the Cougar 100 submissions and gathering proper documents for the awards luncheon • Create email and social media campaigns for the Cougar 100 using Facebook, Twitter, Instagram, and LinkedIn • Broke record for the total number of Cougar 100 submissions • Responsible for building relationships and increasing the Cougar Business Network by reaching out to businesses to join the network and create networking events • Create promotional products for the Cougar 100 and Cougar Business Network • Partner with Houston Learfield IMG College to fulfill UHAA’s assets • Manage and oversee our “Spotlights” in game promotion that recognize Alumni for what they have done while attending UH • Manage and lead the Corporate Engagement Committee that creates and builds opportunities for new partnerships and sponsorships • Responsible for building the UHAA Invitational Golf Tournament by gaining sponsors, promotional items, prizes, and player registrations. • Create social media campaigns using Facebook, Twitter, and Instagram to gain player registrations • Create email campaigns to gain sponsorships • Work the UHAA Life Member and Party on the Plaza tailgates for home football games • Work all UH Alumni Association events • Collaborate with coworkers on UH Alumni Association programs
• Build relationships with retail accounts, consumers, and internal partners by training store managers/associates on new products, researching competitor and consumer trends, and boosting community partnerships through grassroots campaigns • Increase wholesale influence by training local store managers and associates at stores such as Academy, Kohl’s and Dick’s Sporting Goods as well as Athlete Training and Health facilities (ATH) on new UA products and trends • Identify competitor in-store and social media trends as well as track consumer insights; report findings to North American Marketing Team to inform future marketing decisions and optimize audience targeting • Engage the local community through grassroots marketing activations by collaborating with running clubs to promote UA footwear and running technology via product demonstrations • Engage and build relationships with influencers to create social media posts to increase brand awareness
• Organized in-store events to promote products by coordinating setup with store managers, training associates on product features/technologies, and employing sales contests to incentivize store associates to market UA products • Generated 23% increase in sales by optimizing marketing collateral such as displays and merchandising to highlight product stories • Responsible for product merchandizing in all departments within Academy Sports and Outdoors and Dick’s Sporting Goods • Oversaw weekly KPI’s to determine areas of focus and maintain marketing collateral up to date • Collaborated with wholesale accounts to increase revenue within Under Armour departments
• Promote the Houston Astros brand by facilitating community outreach and sponsor events in Houston and surrounding communities to build customer loyalty and increase Astros Buddy Membership sales • Coordinate with marketing team to increase ticket sales and Astros Buddy Membership program by promoting events at radio and news stations, interacting with fans at games and outside events, and providing input on how to improve membership sales, resulting in a 101% increase in total team sales from $322K to $728K • Lead volunteers in redemption of promotional items during promotional game nights and trained new hires on the Astros Buddies membership sales and event activations • Worked closely with marketing department for fan engagement and insights • Awarded Employee of the Month throughout my tenure • Work closely with the Shooting Stars to create in-game promotions, fan engagement, and event activations