San Diego, California, United States
ππ°ππ«π-π°π’π§π§π’π§π ππ«ππππ’π―π ππ’π«ππππ¨π« ππ§π π π₯π¨πππ₯ ππ«ππ§π π π«π¨π°ππ‘ π₯πππππ« with 15+ years of experience building, leading, and scaling in-house creative and brand teams across DTC, B2B, SaaS, wellness, and CPG. ππ² π¬π°πππ π¬π©π¨π? Turning brand, creative, and content chaos into systems that scale. I thrive in the messy middleβhelping fast-moving teams find clarity, efficiency, and high-impact frameworks that connect brand, performance, and business goals. Iβve led GTM strategy, rebrands, content operations, campaign planning, and full-funnel multimedia storytelling that drives measurable growth while supporting team well-being. My edge: I bring hands-on creative vision and the operational backbone to make it scalable. I lead with systems thinking, cross-functional pattern recognition, and a bias toward actionβfocused on building future-ready marketing infrastructure that improves speed, reduces friction, and drives meaningful results. Currently open to full-time or consulting roles where I can help rebuild, scale, or evolve how brand and creative performance power growth. ππππ¨π π§π’π³ππ ππ¨π« ππ°ππ«π-π°π’π§π§π’π§π ππ«ππ§π ππ§π ππ’π π’πππ₯ πππ¦π©ππ’π π§π¬. Endorsed by colleagues for creative vision, leadership, and operational strength. View recommendations and honors below.
Fast-growing CPG brand delivering science-backed urinary and vaginal health supplements across DTC, Amazon, and retail. β’ Repositioned the brand to establish category leadership. Launched the first new product since 2018 and exceeded GTM targets by 5x β’ Directed omnichannel campaigns across TV, streaming, social, earned media, and e-commerce to drive national awareness and performance β’ Built scalable content operations and creative systems to support GTM strategy, increase output, and align brand storytelling across teams β’ Led optimization of content, claims, and messaging across paid, owned, and earned channels to improve consistency, conversion, and compliance
Global life sciences company delivering enabling technologies for novel vaccines, therapeutics, and diagnostics across five portfolio brands. β’ Led corporate rebrand and unified brand strategy across five entities. Launched two new websites and new visual systems within 14 months β’ Developed scalable design systems and UX improvements to support marketing automation, customer segmentation, and e-commerce growth β’ Directed creative operations, media, and brand messaging to increase referral traffic by 120% and social shares by 387% β’ Implemented AI tools and led team cross-training to reduce agency dependency by 460+ hours in six months β’ Managed a 7-figure creative budget, streamlined resource planning, and built a shared services team to scale global brand impact
Health tech company delivering the first FDA-authorized portable molecular testing platform β’ Built and led the brand marketing function, including in-house creative, copywriting, social, UX, and production teams β’ Delivered brand and creative strategy during a period of rapid growth, including high-visibility partnerships with Apple TV, MLB, and NBA β’ Directed omnichannel campaigns with eight-figure agency partners across TV, social, and digital platforms β’ Launched first GTM sales and event tools for enterprise, HCP, and B2C channels, reducing agency dependency and bridging B2B and B2C content gaps
Enterprise SaaS and data solutions provider serving healthcare, insurance, and automotive sectors. β’ Led the transition from in-house production to an agency model while supporting four business units and central marketing β’ Built three new divisions: in-house brand studio, data insights team, and campaign operations, increasing speed and internal capacity β’ Spearheaded a multi-year digital transformation to align marketing, sales enablement, and M&A brand integration for the Enlyte launch β’ Oversaw rebranding of three portfolio companies, optimizing brand governance, channel strategy, and customer experience β’ Introduced data, forecasting, and performance planning to reduce churn and improve quality control, budget accuracy, and team efficiency β’ Expanded team from 7 to 17 and led successful remote culture shift using values-based leadership (BrenΓ© Brownβs βDare to Leadβ)