Greater Dusseldorf Area
Marketing Initiatives / Brand Management / Channel Marketing / Investment Opportunities / Process Improvement / Product Lifecycle Management Commercially astute and accomplished executive with 15 years extensive experience leading overall marketing operations. Records of success in devising and executing business strategies, organising marketing campaigns, re-launching business websites, crafting informative blogs, and managing agency partners. Deft at designing channel marketing programmes, increasing brand awareness, formulating market entry plans, and increasing company client-base. Great business acumen with strong negotiation and leadership skills, proficient at directing management professionals, delivering trainings, and building strategic relations with stakeholders.
Manage overall marketing operations from creating/executing product strategy to updating company website. Enhance company client-base by planning product strategy and organising go-to-market campaigns. Analyse market potential and identify potential investment opportunities to amplify market share. Stimulate interest about company products/services by utilising content marketing techniques, such as whitepaper, guidelines, case studies, films, customised newsletters, and microsites. Improve brand awareness by employing various tactics, including, writing journals, interviews in trade media, organising PR events, GDPR hotline for channel media reader, and advertorials. Re-launch corporate website by adding more interactive features that optimise customers’ journey. Promote corporate positive image through various social media platforms, including Xing, LinkedIn, Google, and Twitter.
Developed prevailing market situations and formulated tailored marketing/PR policies. Grew market share by organising channel marketing campaigns and partner programmes. Explored and employed new investment opportunities in close coordination with channel marketing. Planned events and road shows to push relationships; no-show rate -3%. Spearheaded various projects of corporate clients, including Cittadino, OKI, and Vitocco from conception to completion without compromising on quality standards.
Improved corporate effectiveness by taking various online marketing initiatives, including re-launching website and posting informative blog on social media that increased website visibility on search engines as well as provided leadership support to Taiwanese Company to get into the European market. Formulated and implemented local/international communications strategies that highlighted the company’s position in the market and generated product demand. Directed overall operations of marketing department for the recruitment of competent professionals as well as devising performance appraisals and guiding staff to achieve corporate objectives. Streamlined entire company operations by co-ordinating with various management experts, including IT professionals and production to product marketing and legal specialists. Examined market trends and created a customised brand awareness campaigns with special PR activities, product tests, surveys, and country-specific marketing plans. Augmented corporate bottom-line by increasing sales revenue by utilising advanced marketing strategies.
Led professionals in devising marketing/PR plans that amplified 10% clippings rate and enhanced 38% awards/reviews. Applied advance promotional and communication concepts (Channel/End-user) that improved brand awareness and share of voice in channels. Entered into an emerging market by utilising go-to-market policies along with whole product range of LCD, projector, digital signage, gaming, and cloud. Promoted corporate brands, especially gaming products by employing product placement strategies and organising marketing events. Fostered strategic relations with corporate partners, such as Razer, AMD, NVidia, and Creative. Boosted sales growth by designing/executing a channel marketing program and devising business expansion plans. Established and maintained a distributors/resellers’ network that strengthened corporate B2B sales model.