Stamford, Connecticut, United States
I am highly specialized in the principles and goals of integrated marketing, advertising, social media, new product launches, digital communications, social marketing and issues and reputation management. With more than 30 years of advertising and marketing industry experience, I have developed and led myriad integrated communications programs, nationally and internationally heading winning teams working for a diverse range of brands, products, and services, ranging from Airlines (Air France and the Delta Shuttle) to Associations (American Chemistry Council), to Federal Government Business (White House Office of National Drug Control Policy, Health and Human Services, Peace Corps) to Global Hotel Chains (Sheraton, Holiday Inn, Hilton Hotels of NY) to major money center banks (Chemical, now Chase) to nations (Government of Mexico) and more. I thrive on providing senior-level strategic leadership and counsel for business initiatives and marketing campaign activities, ensuring top-quality performance of client/agency teams. While naturally entrepreneurial, I bring a mature and seasoned perspective to the running of large and complex businesses, with multiple targets and advertising and marketing integration requirements. Working to leverage networks of experts to deliver game-changing creative, media and communication efforts gives me great satisfaction. A “trusted brand”, I have been successful instilling confidence in clients, based on my performance, commitment and integrity.
Working to lead PlowShare into future. Building a new strategy and setting the bar for greater accomplishments -- strengthening existing business, financial and creative practices and growing new opportunities. Now that we are part of Publicis Groupe we have more resources and depth to do more good work. PlowShare continues to harness communication for social good and create and deliver social value.
PlowShare is the largest social issue communications agency in the U.S. We have developed a reputation for tackling communications challenges of society’s most intractable problems. From smoking cessation, to substance abuse, to blood donation, to heart attack education, the PlowShare team is skilled at stewarding compelling communications to generate measurable shifts in thinking and behavior. With an exclusive focus working on social sector problems for nonprofit clients and federal agencies, Plowshare is the social marketing leader and has become the top distributor of public service communications in the country. • As Chief Operating Officer I managed and maintained the company’s client focus while we were pursuing our own brand transformation. • I engaged in program development with an emphasis on research, strategy and planning across a range of medium and long term initiatives helping clients create value, build stronger brands and achieve key goals.
Responsible for operations, marketing strategy and management for this marketing consulting group on a range of client business projects including, federal government contract acquisition initiatives, marketing of a real estate development project and planning communications for a wildlife conservation program. • Responsible for business development of $26.6 MM in capitalized billings within two years
• I was strategic guide/program leader for Ogilvy with the Department of Health and Human Services’ National Health Service Corps, developing new messaging and identity programs to help deliver medical services to under-served areas across the U.S. • Previously, acted as Senior Program Manager and Advertising Team Leader for the Government of Mexico’s “nation branding” program, launching a comprehensive, award-winning trans-European ad effort creating positive perception shifts among business investors, travel gatekeepers, and prospects, increasing interest and travel to Mexico. • 360° Account Team Leader and strategic architect of Ogilvy’s engagement with the IRS (delivery of a totally integrated marketing communications program in support of free electronic tax preparation and filing). Also was strategic counsel for a program of paid media and audience research supporting Peace Corps. • Led a private sector public education program, delivering an award winning, program supporting the chemical industry on behalf of the American Chemistry Council. Effort targeted Influential Informed Americans, Federal and State Policy Makers, Industry Employees, Health and Science Experts, and Plant Communities. Program results showed positive shifts in attitudes and legislative support on behalf of the industry. • Served as Project Director of the $150+ million a year White House Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign. Led and managed a multi-organization, interdisciplinary team serving the program as a dedicated partner with a combination of thought leadership and a “can do” attitude that resulted in a 17 percent drug use reduction. • Recruited as the On-site Liaison for the White House ONDCP National Youth Anti-Drug Media Campaign, David worked at the White House to guide and coordinate advertising, marketing and operations management from the client offices in Washington, DC.
Recruited to help guide the national roll out for Year One of The White House Office of National Drug Control Policy (ONDCP) National Youth Anti Drug Media Campaign -- including core marketing and operations management of the $150 million budget • Developed and recommended strategic and tactical action plans for advertising, promotion, integrated communication and Internet efforts in support of overarching communications program. Efforts included grassroots initiatives, entertainment industry contact, and media event program development. • Held additional responsibilities for leading and managing several new business initiatives in coordination with business development staff resulting in 66% “next meeting” conversion. • Shared senior management responsibilities for core 10 person account management group