Los Angeles Metropolitan Area
Product manager, gamer, and lifelong learner. Fascinated by the intersection between tech, games, and business. Passionate about creating experiences that offer players hours of entertainment, escapism, and social connections. Approaches challenges with entrepreneurial spirit of always asking, “How could we do this better?” Has a wealth of experience in variety of roles and industries: product management, data analytics, digital marketing, marketing automation, leadership/corporate investigative research, and due diligence.
Managed five game modes and communications plan for Yahtzee and Dice with Buddies. Led rollout of live operated content and ensured its proper execution. Ensured game modes performed as expected. • Developed and executed feature tuning revisions to improve feature performance, player engagement, and improved player experience. • Conducted A/B tests and analysis on feature improvements, events, and promotions to make data-informed decisions. • Led multiple had ad hoc projects for monthly initiatives to meet and exceed strategic business goals.
Facilitated meetings and secured partnerships for USC’s varsity esports program. Negotiated contract terms and deliverables with external partners. • Developed strategic proposals centered on key activations for partnerships. • Conducted due diligence research of endemic and non-endemic brands for partnership opportunities.
Managed end-to-end creation and implementation of email marketing campaigns for client companies – including establish goals, define requirements, form timeline, manage budget/time, create content, deploy campaign, and evaluate performance. • Developed campaigns that increased consumer engagement by 10-31% and sales opportunities by 1.3-3x, and marketing workflow efficiency by up to 50%. • Led cross-functional teams in content creation, copywriting, graphic design, and marketing automation implementation. • Experienced in Act-On, Pardot, Hubspot, Marketo, and Salesforce.
Managed due diligence investigations of entities and individuals in search of noteworthy or negative information for client’s risk assessment. • Evaluated government, public, and confidential records for FCRA compliance to assess risk of litigation, brand damage, or distraction from business goals. • Conducted 700+ detailed investigations yearly on individual and entities from over 350 high-profile clients. • Audited 6,000+ investigations yearly to ensure reporting accuracy and compliance with state and federal regulations.