Mumbai Metropolitan Region
As Assistant Vice President at YES BANK, I manage the end-to-end lifecycle of Savings Account products, focusing on product strategy, portfolio management, pricing optimization, and customer propositions to drive CASA growth and revenue performance. Collaborating with cross-functional teams across Digital Banking, Retail Liabilities, Operations, and Compliance, I contribute to product profitability, regulatory compliance, and customer-centric initiatives. Previously at Axis Bank, I led product development for specialized banking programs, including Doctors Banking, Women’s Banking, and Student Programs, while driving NTB acquisition and D2C strategies. I hold an MBA in Marketing from Symbiosis Institute of International Business, where I contributed to alumni engagement initiatives as a member of the Alumni Relations Team. Skilled in product design, management, and lifecycle optimization, I aim to deliver innovative financial solutions that align with customer needs and organizational goals.
• Managing end-to-end lifecycle of Savings Account products at YES BANK, including product strategy, portfolio management, pricing optimization, customer propositions, and revenue growth initiatives. • Driving CASA growth and portfolio performance through data-driven analysis of customer acquisition, account activation, retention, average balances, and fee income metrics. • Supporting product profitability and P&L management by optimizing Savings Account fees & charges framework, conducting pricing analysis, service charge reviews, and ensuring regulatory compliance adherence. • Collaborating with cross-functional stakeholders across Digital Banking, Retail Liabilities, Operations, Technology, Compliance, Risk, and Finance to deliver customer-centric product enhancements and operational efficiency initiatives. • Leading competitor benchmarking, market intelligence, and customer behavior analysis to identify emerging banking trends, improve product positioning, and strengthen market competitiveness. • Contributing to digital banking transformation initiatives by enhancing customer onboarding journeys, improving charge transparency, streamlining processes, and driving superior customer experience outcomes. • Leveraging analytics and MIS reporting to monitor KPIs, identify growth opportunities, and support strategic decision-making for retail banking products. • Supporting strategic initiatives focused on customer engagement, balance growth, cross-sell opportunities, and digital adoption within the Retail Banking and CASA business.
Achievements - Spearheaded the development of Axis Bank Doctors Banking Program, Silver Linings Program, Women’s Banking Program and Student Banking Program Key Responsibilities: • Product Development: Leading the end-to-end process of creating and refining banking products tailored to the unique needs of customers, ensuring alignment with market trends, customer expectations & competition benchmarking. • NTB Acquisition: Spearheading initiatives to attract and onboard high-value clients, leveraging market insights and cutting-edge strategies to expand our customer base. • D2C Strategies: Developing and executing direct-to-customer campaigns that enhance engagement, loyalty, and satisfaction among our elite clientele.
Program Manager for Government Salary Business (Army / Air Force / Navy / Paramilitary / Police / Government Organizations / PSU) & the Commercial Banking Group - • Work closely with the Branch Banking team and the Corporate Salary sales team for driving the Salary Business of the Bank and leveraging tabs to increase product / process knowledge • Bring in more innovative strategies for scaling up cross sell of the Retail Asset products and in customer management • Timely monitor and track the business growth with the help of Data analysis using Interactive Dashboards and other enablers • Review Cadence in coordination with the respective senior stakeholders of the verticals • Driving strategies for daily sales activities such as sales planning, market mapping and assist in query resolution
Developing and maintaining relationship with the Global Alumni network of SIIB and managing various events, seminars and webinars conducted by the Alumni Relations Team; creating digital posters and videos for the social media platforms & maintaining the Alumni Portal.
• Writing and publishing Website blogs and Guest posts • Identify the least expensive but most powerful and profitable keywords for client sites. • Research & prepare content for Website, articles, papers, case studies, blogs, newsletters, guest post etc
· Identify new business opportunities by tapping the potential customers from different countries · Identify potential partners / distributors for export opportunities · Understand product pricing in different countries · Generate Leads through cold calls and emails