New York City Metropolitan Area
Divya is a proven content strategist and producer in the technology industry with 12+ years of expertise in B2B content marketing. Her experience spans start-ups and mid-sized companies in wellness and tech such as Grove Collaborative, Deputy, Glo and Manduka Yoga. Divya enjoys elevating meaningful companies that want to improve the lives of people around the world. Divya's passion for championing excellent user experience pervades through her strong skills in interdisciplinary marketing strategy and multimedia content production. Additionally, her affinity in translating cross-functional priorities while maintaining cadence and timelines makes her a linchpin in all projects she leads. Divya’s passion for wellness is showcased through her work as the host and executive producer of the ‘Yoga Off The Mat’ podcast, yoga teaching, and her regular contributions to editorial publications like Well+Good.
I lead go-to-market strategy, competitive intelligence and content production for Deputy's core revenue and lead-generating products and campaigns. I lead the competitive intelligence program, including development of battlecards, win/loss optimization and distribution of strategic insights - significantly increasing conversions and strengthening our market position. My work on product-market fit, beta programming, and cross-functional messaging enhances market penetration and adds value for customers.
I spearheaded a global voice of customer program and produced high-quality customer content, including 50+ testimonial videos, case studies and multimedia assets for marketing, sales, brand and PR use. By synthesizing insights from over 200 interviews, I drove strategic messaging that strengthened product positioning and boosted engagement. Additionally, I established project management systems in Asana and a customer insights repository in Dovetail to enhance cross-functional collaboration.
- Podcast Producer & Host: I research and develop concepts, handle scriptwriting, A/V production, marketing strategy & hosting all episodes of Yoga Off The Mat podcast. - Wellness Content Production Expert: As a respected and proven wellness leader, I create multimedia content via my own platforms and for well-known, global brands such as Postcard Cabins, Hydroflask, Singapore Tourism Board, and many others. - Produced 700+ multimedia posts educating 42k + followers on yoga & mindfulness - Published 50+ YouTube classes covering Yoga, Meditation & Breathwork
Since 2021, I have been a key creative partner to Manduka Yoga. I develop and produce concepts for editorial and creative content that are featured across their website, emails, and social media accounts. My strategy is fueled by relevant news in the wellness industry, insights from the science of meditation and yoga, breath work techniques and benefits, and real-world applications of these topics.
I ideate, produce and market powerful guided mindfulness and yoga content for Glo's vast, global customer base. My classes feature topics such as gratitude, stress management, and rest and seamlessly weave in research-backed practices such as meditation, visualization and breath work. I take pride in encouraging my thousands of students to integrate wellness into their daily lives. Using my strengths for empathetic and user-focused copywriting, dynamic multimedia production and creative editing, I create powerful marketing campaigns that influence millions of customers every month to take better ownership of their well-being.