Haarlem, North Holland, Netherlands
I am an energetic executive with a passion for people and business transformation and growth, with a proven track record in building high-performing organizations and developing AI-native companies that accelerate innovation and value creation. Throughout my career at major brands like Heineken, TUI, Adidas, and Bugaboo, I have successfully led organizations through business growth, commercial excellence, and transformative learning strategies. My expertise lies in building high-performing teams and developing AI-native organizations, transforming ecosystems through data-driven strategies that enable companies and individuals to continuously learn, adapt, and excel. Let’s collaborate to unleash the full potential of your people and organization—because when employees grow, businesses thrive.
As CEO of JobTraining, I lead the organization (B2B JobTraining & B2C Hello New You) into its next phase of business growth by strategizing the steps needed to fulfill our core mission: helping professionals take ownership of their personal and professional development. I empower our teams to thrive and create impact by staying closely aligned with the changing needs of our clients and partners. I actively spot trends in Learning & Development (and beyond) and turn them into actionable insights that drive our mission forward. With strong partnerships and clear focus, I ensure JobTraining remains a bold, future-ready organization — built for sustainable growth.
• For this start-up circular zero-waste fashion brand, my focus is to drive the brand's growth and profitability by developing and executing comprehensive commercial strategies. • Define and execute go-to-market strategies across both digital and physical channels.
• Developed and implemented strategic plans to optimize Commercial Success for organizations in various sectors. • Enhanced team performance and maximized consumer lifetime value for clients. • Implemented Customer Excellence strategies to drive commercial success, customer satisfaction, and loyalty, resulting in increased revenue.
• Established a global Centre of Excellence model focusing on People, Process, and Technology. • Leveraged consumer data through clear governance and a Global-Local approach
- Led the Business Unit responsible for customer service & experiences driving significant revenue growth, cost savings and customer life time value. - Managed global P&L, coached, managed and developed globally distributed teams. - Implemented advanced technologies (Salesforce, Amazon) to drive Customer Excellence. - Achieved a +65 increase in NPS and 20% YoY revenue growth.
- Led E-commerce sales and Customer Services across multiple regions, driving significant revenue growth and operational efficiency. - Developed and executed commercial plans, managing multiple P&Ls and leading a global team (80 FTEs). - Achieved +30% YoY revenue growth and launched innovative business models and apps.
- Directed marketing and sales in Europe and CIS, driving brand visibility and revenue growth. - Team leadership and development, Managed strategic account partnerships, P&L responsibility. - Achieved consistent revenue growth (+20% YoY) and improved brand awareness and customer engagement.
- Managed strategic partnerships and led the sales and back-office team, achieving significant revenue uplift (+20%) - Expanded the media portfolio through innovative digital solutions.