The Randstad, Netherlands
With over 20 years of experience in the energy sector, I am a passionate and driven sales leader with a mission to accelerate the transition to a more sustainable and resilient energy system. I have a strong background in business economics, marketing, and expansion strategies, and I currently lead the sales operations for Benelux and Nordics at Fluence, a global leader in energy storage and digital solutions. In my previous role as International Partnerships Director at Sympower, I developed and managed new strategic relationships with partners across Europe, identifying new use cases and business directions that drove growth and innovation. I also spearheaded the expansion efforts into new markets, overseeing successful launches in Norway, Israel, Spain, and Greece. I worked closely with Sympower's Strategy, Commercial, Product Engineering, and Operations teams, contributing to the company's vision of unlocking the full potential of clean energy. Some of the skills that I leveraged and developed in this role include new business development, marketing communications, and expansion strategies.
-Responsible for sales across Belgium, Netherlands, Finland, Sweden, and the Baltic countries, enhancing regional market presence. -Established and managed cross-functional deal teams to drive complex sales initiatives. -Served as the primary strategic contact for key customers, fostering relationships that support long-term business growth.
-Built and managed strategic partnerships across Europe, driving new business opportunities and market growth. -Identified new use cases and aligned initiatives with Strategy, Commercial, Product, and Operations teams.
-Led commercial operations, scaling controllable capacity from 220 MW to 900 MW. -Drove market expansion into Norway, Spain, Czechia and Greece. -Established a Marketing & Communications team, delivering a full company rebrand and national campaigns. -Launched innovative projects in solar, storage, and smart charging.
Peeeks (subsidiary of Eneco) offers Home Energy Management Systems. -Enabled clients in heating, solar, storage, e-mobility, and VPPs. -Drove new business initiatives and partner negotiations. -Collaborated with marketing to strengthen brand visibility.
-Led business development and marketing initiatives for CrowdNett, Eneco’s Virtual Power Plant integrating home battery storage systems. -Designed and launched service programs for solar PV owners across Belgium and the Netherlands, enhancing customer engagement and retention. -Built and managed a strategic partner network, identifying and onboarding innovative technologies and services. -Initiated and developed key partnerships — including SolarEdge and Tesla (as their first non-US Powerwall distributor) — driving Eneco’s leadership in distributed energy solutions.
In charge of all innovation at Eneco’s Customer Division. Including: »launch and product management of the wifi-connected thermostat Toon (>300k sales) »structured the partnering of Zon-IQ (third-party sales for solar pv) and energy communities. »set up of pilots team for several Eneco initiatives (e.g. Jedlix smart charging).
Responsible for Eneco sales of all energy contracts in the Dutch residential market.
Business consultant in the utility sector. Multiple optimization and strategy projects for energy companies.