Dirk Hebel

Technology & Product Leader | Life Science Instrumentation | Hardware · Software · Connectivity | Swiss SME

Basel Metropolitan Area

About

Over 12 years of technology and product leadership at a Swiss life science instrument manufacturer — from requirements definition and R&D prioritization to market launch. I own the global technology and product roadmap across hardware, software, and digital solutions, and prepare decision foundations for the Steering Board and executive leadership. I translate market and customer needs directly into development priorities and take on product ownership in both agile and classical projects. I communicate technical topics clearly and to the point — for management, customers, and internal teams. I take on responsibility where it's needed, also beyond formal roles. Highlighted by market-leading product innovations including the world's first incubation shaker with an environmental label, active contribution to industrial connectivity standards, and experience with products for the GMP environment. Domain: bioprocess instrumentation, lab automation, connectivity (REST API, OPC UA, OPC UA LADS), regulatory requirements (CE, 21 CFR Part 11, GMP/GxP, REACH/RoHS).

Experience

  • INFORS HT (Bottmingen, Basel-Country, Switzerland · Hybrid)
    • Head of Product Management
      Jan 2020 - Present · 6 yrs 6 mos

      Responsible for the global technology and product roadmap across bioreactors, shakers, the bioprocess platform software eve (with open interfaces to third-party devices and LIMS), and the affiliated custom engineering business. Prepares monthly decision foundations for Steering Board priorities and investments in direct collaboration with executive leadership and R&D. In 2024, initiated and co-designed the revision of the NPD process together with the CTO: introduced roadmap governance, resolved resource conflicts, and clearly defined responsibilities between PM and R&D. Coordinated the introduction of the ACT Ecolabel (My Green Lab) for the Multitron in 2025 — now the world's first incubation shaker with this certification — overcoming initial internal skepticism and establishing a new test cycle for the entire device category. Actively contributed to the development of the OPC UA LADS standard (Spectaris working group, Berlin) and communicated the standard to manufacturers and users. Strategically reviewed and focused the IP portfolio; accompanied two new protective rights, one of which was granted in the US (Design Patent US D1,117,319 S).

    • Business Unit Manager
      Jul 2021 - Oct 2023 · 2 yrs 4 mos

      Developed the bioreactor business into a second strategic pillar of the company. Grew revenue by 35%, order intake by 50%, and margin by 150% in two years. Led a matrix organization of product management, R&D, and operations (~25 people).

    • Product Manager Bioprocess Equipment
      Sep 2017 - Dec 2019 · 2 yrs 4 mos

      Owned strategic development of the company's flagship product Multitron — at the time Infors AG's largest R&D project, with a worldwide launch across two production lines in Switzerland and the US. As product owner, steered a 10-person software and firmware team for the new bioreactor HMI platform. Conceived and implemented the mission-critical CPQ/configuration solution with ERP integration: reduced order entry errors from ~25% to near zero. Maintaining technical ownership to this day, including planning via Azure DevOps and a build pipeline with continuous integration.

  • Freelancer Software & IT at Self-employed
    Oct 2004 - Nov 2013 · 9 yrs 2 mos

    Developed lab instrument control software and digital tools for life science instrumentation providers. Managed projects end-to-end from acquisition and requirements through implementation and commercial handling.

  • PhD in Biochemical Engineering at Technical University of Munich
    Mar 2009 - Feb 2013 · 4 yrs

    Managed two industry cooperations with biopharma companies: combined requirements management, stakeholder communication, and scientific work in a GxP-adjacent environment. Practical experience with analytical methods (HPLC, LC-MS) in the bioprocess context.