Dirk Ullrich

Senior Executive | Board Advisor | Agentic and Frontier AI | Emerging Technologies | Enterprise Transformation | Fractional AI, Innovation, Digital Officer | $1B+ Ventures Launched

Greater Melbourne Area

About

With 74% of organisations failing to demonstrate tangible AI value and only 5% of AI initiatives reaching production, the critical challenge is no longer ideation, it is execution. Experienced in building the operating models, governance frameworks and cross-functional capabilities required to move safely from experimentation to production-scale within regulated environments, and in navigating the organisational complexity that accompanies transformation driven by disruptive new technology. A proven track record of bridging the interest-to-impact gap by converting proof-of-concept into enterprise- scale deployment and delivering commercially measurable outcomes from investments in frontier technologies, especially in the adoption and deployment of enterprise AI. Impact Highlights • Architected & deployed Agentic AI systems across enterprise operations at scale • Designed AI governance frameworks and operating models for ASX100 and govern- ment entities • Built AI decisioning platforms delivering 3× ROI in regulated financial environments • Led $1B+ AI institutional banking platform build for ANZ (ANZi) • Built $100M AI-powered data and loyalty platform for Wesfarmers (One Pass) Core Expertise • Board & Executive Advisory• Business & Digital Transformation • Agentic & Generative AI Implementation• Operating Model Design • AI Governance & Risk Frameworks• Enterprise AI Orchestration • Frontier Technology Adoption• Innovation & Incubation Frameworks • Growth Strategy• Physical AI & Robotics • Corporate Venturing• POC to Scale Enablement

Experience

  • Director, Commercial and Growth (AI Lab) at IE
    Mar 2026 - Present · 5 mos

    Fractional role to develop an AI-native Labs capability focused on partnering with clients to reimagine their future business and drive experience led transformation and value creation underpinned by Agentic and Frontier technologies.

  • Head of AP Labs at Australia Post
    Jun 2025 - Mar 2026 · 10 mos

    Leading Australia Post's frontier technology Labs capability, from designing, building and managing the operating model, strategy and innovation team to then exploring and incubating emerging technologies like Generative and Agentic AI. Key Focus Areas: - Generative & Agentic AI deployment for operational automation, commerce and customer experience - Physical AI and robotics integration across warehouse and delivery networks - Digital twin development for infrastructure and fleet optimization - Autonomous systems and reinforcement learning for logistics intelligence Partner Ecosystem: Establishing strategic partnerships with hyperscalers and AI technology vendors to accelerate validation, pilot deployment, and enterprise-scale implementation. Translating frontier technologies into measurable operational outcomes for one of Australia's largest government enterprises.

  • Innovation Senior Director – Digital, AI & New Ventures at ISPT
    Aug 2022 - Jun 2025 · 2 yrs 11 mos

    Created the strategy, narrative, funding model and board paper to establish an enterprise innovation function; defined the operating and governance model, ways of working, framework and assessment methodology to source and scale new ideas leveraging digital, data and AI; operationalised the framework with accountability for strategic planning, budgeting, pipeline management and initiative delivery including the development of several AI reporting tools for improved decisioning, accuracy and responsiveness; a cloud-based AI platform for optimised building ops management; a digital AI leasing platform to optimise and improve the tenant leasing process; and the establishment of a virtual energy network concept to share energy across infrastructure.

  • New Venture Lead (Head of Product) - One Digital at Wesfarmers
    Jan 2021 - Dec 2022 · 2 yrs

    Led the design, build, launch of a $100M digital loyalty venture (One Digital) aimed at harnessing AI and data across the retail divisions of Target, Kmart, Bunnings, Officeworks, and Catch and including Disney and Priceline, to create a loyalty flywheel for hyper-personalised offers and experiences. • Established the current state and future strategy, product and business proposition and ecosystem i.e. advertising, entertainment, health, logistics etc • Engaged the various retail partners and mapped customer experience journey maps, data and AI integration roadmaps • Successfully onboarded and integrated Disney and Priceline into the digital ecosystem • Established and managed the product team, operating model, and P&L • Provided regular executive and board reporting

  • New Ventures Lead (ANZi) at ANZ
    Nov 2019 - Dec 2021 · 2 yrs 2 mos

    Led the redesign and development of the internal corporate venturing and incubator framework to build new digital ventures with large addressable markets and billion-dollar valuations. • Designed, built and launched a new digital AI property business focused on providing ‘upstream’ buyer engagement through an online auction platform and leveraging the bank’s proprietary property valuations capability and mortgage products • Designed and built a digital AI platform to improve the management of data, internal and customer interactions and risk assessments of the billion-dollar institutional investment portfolio and transition from a fragmented excel and word document ecosystem