Hamburg, Hamburg, Germany
Over 20 years of FMCG Sales & Distribution success in Key Senior Roles in Liquor, Wine, Beer and Tobacco. I have started enterprises from scratch, have built brands like Marlboro, Sierra Tequila, Campari, SKYY Vodka and OeTTINGER in developing markets from zero to real success stories. My entrepreneurial background and focused approach assist me to thrive in challenging and restricted environments across different cultural backgrounds leading teams and high caliber individuals.. In addition, I have founded a liquor start-up selling it suprofitably after only 24 months to one of the largest spirits & wine companies in Africa (now Heineken) - testament to fast pace and commercial success. I am an entrepreneurial Executive who can work on grassroots level and C-Suite level alike, and always with the bigger picture & vision in mind.
Katlenburger Kellerei GmbH & Co. KG is an innovative and fresh thinking fruit wine and cocktail-to-go manufacturer targeting fun-loving consumers. With great tasting & trendy products, I have started conquering markets in all corners of the globe for our products and have increased distribution in key markets by 100%
Consultancy and Brand Building Entity for the „Better Things in Life”. We approach challenges differently and turn conventional thinking on its head. With Global Partners from Europe, Africa and the US, we work with unique Lifestyle Brands providing sales/marketing opportunities with online training solutions and other digital innovations for the aspiring local community - thus creating opportunities & confidence for professionals and generating additional revenue for the industry. I have launched the unique wine brand "Opulence" with this entity.
I integrated all of "my" Merriment & Co. brands into this entity after acquisition by the 100% shareholder Distell (now HEINEKEN). Even my staff was taken over which showcases the formidable selection of talents and teams I had surrounded myself with in my own entity.
My very own spirits company which I managed to sell to the mighty Distell LTD (Henry Taler & Ries Division - now HEINEKEN) after only 24 months of operation! We were Merchants, Marketeers and Manufacturers of fine Spirits, Wine & Champagne. www.merriment.co.za