Dirk Immetsberger

Team Lead Brand Strategy & Design bei Volkswagen Financial Services

Brunswick, Lower Saxony, Germany

About

Brand Management and Marketing Communications Professional with Experience in Brand Strategy, Brand Positioning, Corporate Identity, Design Management, UX, Image and Product Campaign Management

Experience

  • Volkswagen Financial Services (12 yrs 10 mos)
    • Team Lead Brand Strategy & Design
      Jan 2022 - Present · 4 yrs 7 mos

      Digital Marketing & Research, Brand Strategy, Corporate Design / Corporate Identity Management, UX/UI-Design, Marketing Resource Management, Marketing Communications

    • Senior Marketing Manager
      Oct 2013 - Dec 2021 · 8 yrs 3 mos

      Digital Program, Digital Marketing & Research, Brand Strategy, Brand Portfolio Management, Brand Positioning, Corporate Identity Management, Marketing Resource Management Tools

  • EnBW Energie Baden-Württemberg AG (5 yrs 9 mos)
    • Team Lead Marketing Communications
      Sep 2010 - Sep 2013 · 3 yrs 1 mo

      Above-the-Line-Marketing, Image and Product Campaign Coordination, Corporate Identity Management, Supervision of external Suppliers, Marketing Resource Management Tools

    • Marketing Communications Manager
      Jan 2008 - Aug 2010 · 2 yrs 8 mos

      Below-the Line-Marketing, Brand Cooperations, Corporate Identity Management

  • Senior Consultant at SEA Group GmbH
    Jul 2006 - Dec 2007 · 1 yr 6 mos

    Advertising & Branding Agency (formerly known as Citigate Demuth): Brand Name and Brand Design Development, Brand Positioning, Brand Architecture, Corporate Identity Documentation

  • Consultant at Citigate Demuth GmbH
    Nov 2001 - Jun 2006 · 4 yrs 8 mos

    Advertising, PR and Branding Agency GWA: Image and Product Campaigns (Online/Offline), Strategy Development for various companies in the Financial Services, Healthcare, Automotive, Utilities, Broadcasting Industry