Etobicoke, Ontario, Canada
A marketing and communications professional with 10+ years of experience in conceptualizing and executing innovative marketing campaigns to drive growth and sales
• Conceptualized the Fyule Video Lab for schools, a breakthrough idea to introduce video-making as a part of the core school curriculum and piloted it in 50+ schools with an NPS of 90% • Developed all marketing collaterals for the brand – website, brochure, short & long format ads, consumer testimonial videos etc. • Created innovative drip marketing campaigns for the brand, featuring kids which led to an open rate of 8% • Worked with a team of filmmakers, ad-agency professionals and educators to develop course material • Developed a referral marketing scheme which resulted in a 30% conversion across a base of 6000 customers • Led the market research to understand kids’ YouTube viewing habits and created the YouTube content plan for fyule Achievement: Worked closely with the founders on conceptualizing the investor deck which helped bag the first round of funding
Key Responsibilities: Designed and launched board and card games, developed all brand collaterals, e-commerce & digital campaigns, influencer marketing on facebook and instagram • New product development – ideated, tested and launched 65 SKUs across e-commerce, general trade and modern trade. Planned seamless customer experience in a matter of months • Envisaged the brand positioning of “play makes us better” based on market research and insights • Worked with the marketing team to strategize marketing campaigns, communication, content and design • Managed brand communication and listings as per brand guidelines on e-commerce and social media • Created the “Mom ambassador program” a new channel for over 500 mom influencers to generate referrals • Created animated content and books with a superhero character that went on to become the brand mascot Achievement: Launched 20 new card and board games in 3 months, and some went on to get featured in the Amazon Top 100 in India & USA
Key Responsibilities: Assimilated client briefs, worked with the concepts and planning team to come up with campaign ideas, pitched to clients and executed campaigns with the operations and design team • Executed the pan-India launch of the brand – SPACES by Welspun across malls in India • Planned and executed mall activations & in-store engagement across 30 cities in India for a new product launch – Bajaj V motorbikes • Activated the CSR initiative ‘P&G Shiksha’ in more than 100 schools to make education accessible to remote schools in India Achievement: Responsible for the launch of a new line of motorbikes made from metal scraps of the Indian Navyship INS Vikrant. Bajaj liked the idea and launched the Bajaj-V motorbikes across 40 cities
Key Responsibilities: Managed key accounts of various brands like Asian Paints, Loreal, Godrej, Red Bull, Crompton, CEAT etc. to manage their marketing campaigns, contractor meets, CHS activities, mall activations etc. • Coordinated between internal design team, operations team and the client • Wrote scripts for for corporate videos and marketing collaterals of brands • Managed the property “Asianpaints Beautiful Homes” for 6000+ contractors Achievement: Conceptualized and launched an ad-film for Asianpaints Woodtech that went viral on social media