Mumbai, Maharashtra, India
🌟 A Visionary Business Leader with 20+ Years of Transformative Impact Across Diverse Industries 🌟 With an illustrious career spanning over two decades, this dynamic professional has redefined excellence in Sales, Marketing, and Business Leadership across Rice, Food, FMCG, Pharma, and Retail industries. A proven architect of growth, this leader has consistently delivered market share expansion, productivity enhancement, and customer service excellence while spearheading Pan India and multi-regional initiatives. 🚀 Career Highlights & Achievements 🚀 20+ Years of Leadership Mastery: A trailblazer in Sales Management, P&L Optimization, Strategic Planning, and Category Development, this professional has orchestrated groundbreaking strategies in Trade Marketing, Shopper Marketing, and Consumer Activation. McCormick Kohinoor Speciality Foods Legacy: As General Manager – Sales (Western Region), this leader not only managed a high-performing team of 134 professionals but also drove the New Crop vertical to contribute over 50% of the company’s volume and value across India. Achieved one of the lowest sales-to-expense ratios in the organization’s history, setting a benchmark for operational efficiency. Pan India P&L Leadership: Successfully led an SBU with full P&L accountability, mastering the art of Strategic Planning, Brand Positioning, and Market Promotion. This visionary approach resulted in sustained revenue growth, profitability, and market dominance. 🌟 Vision & Mission 🌟 To revolutionize the landscape of brand building, sales management, and product launches through innovative strategies and thought leadership. This professional is committed to driving top-line and bottom-line profitability while fostering a culture of excellence and innovation. 🔥 Areas of Specialization 🔥 Sales & Operations Excellence: Expertise in Route-to-Market (RTM) setup, Business Development, and High-Potential Customer Acquisition. Team Leadership & Resource Optimization: A proven ability to inspire, mentor, and optimize teams for peak performance. Strategic P&L Management: Adept at productivity optimization, distribution strategies, and cost-effective growth. Innovative Brand Activation: Mastery in brand planning, product launches, and customer service transformation. 📧 Contact 📧 For collaborations, opportunities, or insights, reach out at: E-Mail: [email protected]
MT & Alternate Channels
☞ MT, GT, HORECA & Industrial Business, PAN India - Managed a team of Managers, ASE’s, ISR, Promoters, Merchandizers with an overall team of 134 members ☞ Responsible for sales & operations of Kohinoor brand across Western region of the country with Pan India responsibility for New Crop Vertical; ☞ Currently handling a Zone that contributes more than 50% volume and value of business in the country with a successful record of consistently achieving the financial targets of the business Highlights: ✪ Achieved annual budget targets with lowest sales to expense ratio; Increased premium products sales by 20% by strategic reorganization the RTM; Consistent focus on SKU & Market promotions enabled weighted distribution to rise from 52% to 63% ✪ Proactive acquisition of High Potential customers enabled “New Crop” Market share increase from 23% to 29% ✪ Strategically reset frequency of coverage of FO staff as required that increased overall coverage without increasing additional manpower on field that enhanced efficiency & team productivity by 13% ✪ Cracked co promo deals with 15% higher margins by reducing distribution layers ✪ Spearheaded Pasta Launch across 600 outlets in Mumbai & Pune with focused approach for “cashing in” brand value & customer relationships; Contributing to more than 55% of the consumer pack business in the country
☞ Developing territory and region wise Annual Marketing Plans for the MT & HORECA Channels and allocation of Annual Marketing Budgets ☞ Responsible for developing & executing strategies for the Food Services Vertical, across Sales Distribution, Channel Marketing, Demand Planning across the regions and Forecasting and Cash Flow Management strategies Responsibilities: ⇨ Developing & implementing brand plans & activation programs that maximize growth opportunities through a unique understanding of the brands and consumer dynamics within the market ⇨ Strategic planning for Food service vertical as well as engaging in Product development activities for the vertical ⇨ Implemented strategy for Expansion of Distribution for increasing the depth & width of SKUs across regions of Delhi, Haryana, Rajasthan, UP, Punjab, UK, Himachal Pradesh, Chandigarh, J & K Highlights - Pan India ✪ Converted key accounts, introduced 3 PL model for CPC as an alternative to distribution channel, margins enhanced by 12% ✪ Executed annual contracts with star categories which resulted in record Sales of flagship brand “Trophy Royal” in Food service by cashing high potential areas ✪ Successful delivered NPD launch sales of 600 MT in food service in the first year, by encountering focused segment competition ✪ Optimized productivity & sales performance levels through spotting and recruiting Hi-Pots & rolling out retention strategies which helped achieve set goals in West & Northern regions ✪ Spearheaded the strategic planning initiatives for the modern trade vertical & bagged successful E com deals with Big Basket & Grofers ✪ Secured the biggest promo deal with D Mart with focused product encashing upon other SKU sales ✪ Continuous monitoring on Promo executions & Fill rate with focus on proactive inventory planning & implementing desired distribution changes improved fill rates from 65% to 84%
☞ Overseeing the GT, MT & HORECA sales & operations of McCormick for Kohinoor Brand covering west and North Zone; Responsible for driving performance and achieving business targets by effectively motivating, mentoring, & leading a team of 7 Managers, 17 Promoters & 29 Area Sales Executives in the region ⇨ Increased Numeric & Weighted distribution & successfully gained Market share against competition ⇨ Improved DSO by converting business in C & C & lead activities for all New product launches ⇨ Expansion of Distribution towards increasing the depth & width of SKUs across my region ⇨ Designed & implemented systems, processes and procedures to facilitate smooth functioning of process operations and enhanced operational efficiency ⇨ Preparing human resource, operations & finance plans; monitoring cost & time over-runs to ensure execution of projects within budget; preparing various project reports, etc. ⇨ Reporting and discussing all plans with top Management and executing according to instructions Highlights: ✪ Consistent performance with highest team retention ratio in the country resulted in significant increase in numeric & weighted distribution numbers across North regions (RJ,UP,UK,HP,DL,HR,CH,PB,JK) ✪ Introduced Broker Model & internship programs to encounter manpower issues thereby gaining market share over competition ✪ Improved DSO by converting business in C&C & ensured highest penetration by operating through 141 direct parties ✪ Lead new product launch business & set a record of new product sales of CP Everyday 1 & 5 Kg