Hyderabad, Telangana, India
Award-winning marketing, communication & design leader who builds brands from scratch and turns them into revenue engines. With decades of experience, I drive measurable growth by aligning brand, storytelling, and performance across digital, internal, and external channels. I lead high-performing creative teams to launch brands, scale visibility, and convert attention into growth. My work consistently delivers: increased brand awareness, stronger follower bases, higher lead gen, and tangible revenue impact—while keeping costs efficient. What I Deliver: - Brand builds & relaunches that drive market entry and growth - Integrated campaigns that boost leads, conversions, and revenue - Content & design systems for a consistent, compelling brand voice - Digital, social, and media strategies that expand reach and engagement - Design strategy & leadership - Internal comms & employee programs that lift alignment and performance Core Strengths: Brand Strategy, Growth Marketing, Creative Leadership, Digital & Content Strategy, UI/Visual Design, animation and video, media plan, event & campaign management & lead generation. Digital marketing & performance marketing.
Leading global brand and marketing communications: Branding (internal & external) Content marketing Digital marketing Performance marketing Communication design strategy Media relations and plan Event management and promotion Social media management and storytelling Strategy presentations Marketing automation E-mail marketing Creative direction and strategy Design leadership and management Brand visibility and eminence building
Lead - art and creative direction of the global brand and design strategy Global report design - Annual report, Sustainability report (designing continuously for many years) Content writing and proofing Leading various communication initiatives from planning to execution Data visualization & infographics Event design and management Key business presentations Social media content development Content development & strategy Photo & videography Communication design for global markets Leading internal communication & employee engagement Digital, web & social media branding & communication Marketing communication Digital Marketing Video and motion graphics animations UI & web design CSR and sustainability: communication, design and brand eminence building
Design lead - global branding Internal communication & engagement Digital, web & social media branding & communication Marketing communication
I worked as Global Corporate Brand and Communication manager at Dr. Reddy’s Laboratories Ltd. based in Hyderabad since January 6, 2014 to Sept 2019. As a key member of the global brand and communication team, I was leading, managing, auditing, designing, standardizing, developing content, and communicating Dr. Reddy’s brand messages and various communications consistently to its global audiences internally and externally. • A key member of the team who worked on the rebranding initiative of Dr. Reddy's. Managed various internal branding and communication campaigns to engage, inform, and build awareness among employees globally. • Led various communication initiatives. Also, worked as a Lead Brand Design specialist in key campaigns like brand launch, Product launch (API portal: XCEED launch), internal communications, e-mail communication, etc. • Concept, UI, Visual design - worked on various internal websites like Quality website, CSR website, Celebrations portal etc. • Consistently worked closely with various business units to support them in their marketing and promotional campaigns. • Created and managed multiple brand assets - worked as a brand auditor and evangelist to ensure brand guidelines are followed across the organization. • Planned, managed, and organized multiple global events for employee engagement. • Designed and created top leaderships presentations and messages. • Designed and developed messages and collateral for various channels of communications like print, video, website, animation, social media, and mobile to communicate the key business messages to multiple stakeholders. • Designed interactive e-mail communications, global reports like Sustainability reports, e-newsletters, and various collateral. • Attended NHMDP (New Horizon Management Development Program) - an inhouse management development program.
I worked with Deloitte in Hyderabad from April 23, 2012, to December 26, 2013, as a Senior Analyst – Knowledge, Methods, and Support. I created various marketing communication products for global consulting teams. As the Senior Graphics Analyst, I created presentations and marketing collateral for leadership teams based in the USA. As a specialist, I worked with the Marketing Communication teams to create different types of marketing collateral and materials for the various service lines for the global consulting teams. I owned, managed, and played an expert and advisory role. Besides, managed creative services junior team members in the absence of the manager. • Mentoring, coaching, and helping team members. Besides, managing various internal mailboxes and SharePoint sites. • E-learning & instructional design: By using Articulate 9, Brain shark, Flash, and Captivate I created animated presentations and E-learning products for global practitioners. • Global report design: As a Senior team member of the Communication Services team, I worked on various global reports and collateral - print reports, interactive PDF, HTML e-mail reports - customized for smart devices. • Webcast, email templates, and web design and portal management: I regularly created HTML newsletters, web banners, graphics and flash animations for Knowledge Exchange portal. • Internal & external communications: Planned and delivered promotional advertisement campaigns for different internal events. • Prepress & final print production: Created brochures, flyers, webcasts, newsletters, trade show booth designs, posters, and, different types of collateral support for the marketing teams.
I worked with Thomson Reuters from Nov 15, 2010, to April 20, 2012, as Process Developer — Proposal to support the Sales and Marketing Communication teams based in the USA for the ONESOURCE Property Tax business. As the senior visual communication specialist, I provided presentation and marketing collateral support to the marketing groups in the USA. I assisted in the creation of proposals and letters and worked with the Marketing Communication functions to create different types of marketing collateral for various service lines — mentoring, coaching, and helping junior team members. • Proposal Creation: Participated in the creation of business RFPs, Proposals (many Fortune companies). Conferences/Trade Shows: Thomson Reuters participated in important tradeshows in the U.S. Created marketing collateral for conferences, meetings, tradeshows, and seminars. Webcast, Email Templates, and web design: Created webcasts, e-mailers, and digital newsletters, web banners for the global web marketing and communication teams. • Internal & External Communications: Planning and execution of promotional campaigns for various internal events (for different teams like Corporate Social Relationship, Technology, L&D Committee, Fun Committee, R&R, TR Women Team, Cultural Committee etc.), taking ownership and use of innovative ideas to make them successful, brand promotion and preparing communication materials using appropriate medium. • Prepress & Final Print Production: Created brochures, flyers, webcasts, newsletters, tradeshow booth designs and posters, different types of collateral support for the marketing teams as well as for different internal requests. • Sales Effectiveness: Response management and follow-up of programs and promotional campaigns.