Bengaluru, Karnataka, India
Market Mix Modeling Consultant with an experience of working in Media, Telecom, Automotive, Airlines and Public Services domain. Skilled in R Programming, Machine Learning Algorithms, Minitab, Reliasoft, SQL, Advanced Excel. Besides work, 1. Co-founder of an NGO that works for the Underprivileged- Juvenile Care. Currently active in Pune, New Delhi and VIT Vellore ( IG : juvenilecareindia, juvenilecarevit ) 2. Led Accenture Pune CSR, mentoring poverty-stricken youths at Don Bosco VPK, Chinchwad 3. An ardent Toastmaster, bibliophile, backpacker, and a volunteer to every organization/ institution that works for the society- Robinhood Army(RHA), Prithvi Innovations, Goonj, Oxfam
MMM enables customers to asses the impact of their investments, understand what's working, and optimize marketing budgets accordingly. Using MMM, I am helping CPG and FMCG giants, British Airways, 3M, Sodastream, Dyson, LVMH, Gojek, TikTok, Flo, idealo, Mondelez and World's other leading brands and retailers with critical marketing ROIs insights and actionable intelligence using industry-leading performance models for data coverage and granularity. This directly helps the clients to make current and future marketing decisions with confidence.
Juvenile Care is a social project that was started in 2010, currently registered under Juvenile Care Charitable Trust and currently has over 4,000 volunteers working for child rights and child abuse eradication. Based in Bangalore, Juvenile Care is a registered trust with chapters in Vellore, Pune, New Delhi and Jaipur. It helps college students, corporations and non-working individuals utilize their time to teach in orphanages, MS Office workshop in charity schools and orphanages, medical camps in slums and villages and teacher training programs. The mission of the organisation is to give a platform to the youth to come forward and work for bettering the lives of underprivileged. Links to Facebook pages : 1.) https://www.facebook.com/juvenilecarecharitabletrust 2.) https://www.facebook.com/JuvenileCare 3.) https://www.facebook.com/Zariya-1408523702802251 Roles & Responsibilities: • Co-Founder of an NGO working for the underprivileged - Juvenile Care (www.juvenilecare.org). Associated Trust: Juvenile Care Charitable Trust. • Curator of two key chapters of Trust - Juvenile Care-VIT, Juvenile Care-Pune. • As the Director of Designs, Public Relations and Outreach, created the Brand Identity and designed all creatives since the inception of the NGO 6 years ago. • Co-founder and currently leading a team of social magnates in Pune, popularly called Zariya. Alongside active social enthusiasts from ZS Associates, Magarpatta, we teach underprivileged children at BG Shirke Vasti, Ghorpadi Slums every Sunday. • Lead a team of 8 in VIT that organized a Walkathon with underlying theme ‘Save the Girl Child’ on International Women’s Day 2013. • Organized a two day residential and medical camp at Karasamangalam Village, Vellore.
- Formulating the component and aggregate level reliability targets during vehicle project initiation phase - Develop auto-deployable models to streamline and improve data quality - Life data analysis and survival prediction for upcoming vehicles using R, Minitab and Advanced Excel. Determine recurring high impact failures and highlight to project management - Survival prediction models based on Weibull , Log Normal , Exponential and Gaussian Distribution - Created an exhaustive warranty price prediction regression model for next gen automobiles - Warranty price prediction for upcoming vehicles to support senior management with warranty cost to be provisioned and identify critical areas with high warranty cost - Designing Annual Maintenance Contract (AMC) for in-field and upcoming models by predicting the kilometer-wise number of part replacements - Creating technical documents for all analytical practices followed within the team - Creating analytical issue reports using advanced excel of severe and recurrent field complaints across Passenger and Commercial vehicles to identify the quarterly systemic issue trend - Co-creating a solution with Siemens for implementing eDFMEA tool to switch from legacy excel based DFMEA - Warranty and claim details analysis for BS-IV and above Passenger and Commercial vehicles sold till date - Created the usage profile (avg. monthly, quarterly and annual kilometer run) for 11 Passenger vehicles that validated the ongoing road infrastructure development by GoI to slash the vehicle testing damage factor of TML by 25% - Process capability analysis to study the process variability in Wheel Rim & Wheel Alignment of Harrier - Conducted 12 reliability awareness sessions for 250+ participants across Engineering research departments - Working on building a ML model that derives precise field failure types from customer complaints and dealer investigations using advanced text mining algorithms