Switzerland
14 years of experience in media and creative agencies. Have launched and followed stratigical project on both creation and media, as well as B2C and B2B target. Have also managed briefs on local and regional accounts as well as International. Passion for media, digital, communication and advertising.
Media : - Lead the media agency relationship - Lead the media strategy and implementation across markets Marketing : - Drive annual Maison communication calendar and priorities. - Coordinate marketing plans implantation across multiple key markets. Content creation and organization : - Briefings coordination between needs and creatives. - Deliver and explain on time quality toolboxes Content activation : - Single Point Of Contact for markets. - Drive markets community, share and reapply best practices. - Marketing Strategic Plan process with markets. - Planned A&P annual allocation and monthly consolidations with markets.
Definition of the Global Digital strategy. International coordination and supervision of the local strategy activation. Structuration of the Digital approach : define the priorities. Investments optimization. Media performance analysis and reporting on EMEA and USA. E-com development: KPI’s definition and efficiency analysis. Coordination of the creative and media agencies.
Accounts : AccorHotels, Société Générale, Groupama, Microsoft, Vueling, MasterCard, GRDF, Jaguar-Land Rover, Manpower Deliver insights to build strong strategic digital recommandation : SEO, SEA, Social, Programmatique, Display, Native, Lead Generation. - Manage and develop key senior relationships with clients. - Campaign follow-up and optimization. Make sure the media plan reflects the strategy. - Budget and performances forecast. - Performances analysis and reporting. - Management of 3 media consultants and coordination of experts