Ho Chi Minh City, Vietnam
“A strong and visionary leader that inspires teammates with his daily self-upgrading and breakthrough ideas in branding concepts, target-oriented and project-controlling."
A growth planner who aims for business development for multiple sides, which plays the role beyond the industry planning.
- In charge of brand strategy planning, which delivered creative winning concept. - Be key leader in build up penetrate plan in both branding and gaining revenue for 2 big clients: Cocacola, Nestle and more diverse brands. - ACHIEVEMENTS: Winning pitch rate at 70% with well management to brought impress number to client. Ex: Cocacola Food Fest series event: Saigon version had 35.000 visitors, be on top 10 talked about event (Sep, 2017) and Hanoi version with 50.000 visitors, top 5 talked about event on social media (Jan, 2018).
- Take highest responsibility for quality of services to meet the customers’ need. - Work and develop projects in wide variety of industries, which is proficiency from concept building to platforms adapting (ATL, BTL). Be a trendsetter that bring trendy content go viral. - Excellent R.O.I and project management to achieve the best KPIs per cost. - ACHIEVEMENTS: Winning pitch rate around 60% while perfect managing 40% profit over loss of billion accounts: VTV, Kangaroo, Tan Hiep Phat brands, etc.
- Digital marketing proficiency, mostly focusing on content and social marketing. - Outside-the-box thinking to build creative IDEA for competitive & effective plans. - Excellent crisis management & execution to reach committed KPIs. - ACHIEVEMENTS: build a campaign series of Viet Capital Bank that increase social organic engagement from approximately 200 to 1,000 per post.
- Proficient in project management and event concept development. - Build effective sales & marketing plans to meet deadlines & targets. - Excellent coordination of internal & external resources to build a smooth and successful process: Marketing ↔ Sales ↔ Execution. - ACHIEVEMENTS: 2012 revenue increased 244%, from 18 booths (2011) to 44 booths (2012) for Vietnam Pavilion alone (project COSMOBEAUTÉ VIETNAM 2012). More than 50% exhibitors rebooked for the next show.