Delhi, India
A highly professional leader in Sales with an experience of 24+ years large cross functional leadership, Passionate and fast learner with a good understanding of IT infrastructure, cloud computing and database systems. Succession Sales Team Management, P&L Responsibility, in ground Multiple Startups Expansion, City Launch, Key Account Management, New Brand Launch, in FMCG, expert in consumer goods with different Categories - Foods & Beverages, Dairy -Milk & Milk Products with confectionery, ITC - (Foods & confectionery) Amrit foods, VRS foods-PARAS, - Milk & Milk Products JMJ-Beverage. Launched More than 75+ Sku’s during the Tenure Handled different categories like Food & Beverages (Atta, Salt & Agarbatti, ( Biscuits and Toffee) and ready to eat Division).energy Drink ,and Dairy Beverage & Ambient products: - Milk & Milk Products:- UHT Milk, Flavored Milk, Milkshake, Lassi, Butter Milk, Fresh Cream, Whapping Cream, Ghee, Cow Ghee, Bulk Ghee, Table Butter, cooking butter and SMP, Bulk Division: - Ghee, Cow Ghee and SMP, White Butter. Dairy Frozen Division: - MOZZARELLA, CHEESE, FAT SPREAD MAYONNAISE AND FROZEN PANEER. Planning of ABP (ANNUAL BUSINESS PLAN) and following the flow chart according to the same & New product launch Across North India, identifying new markets (Rural & Urban) and tapping profitable business opportunities. Geographical Expertise in DNCR, HRNCR, UPNCR, Haryana and UP and with local and micro interior towns. Monitoring the Distributor Sales and Marketing Activities through ASM’s and RSM. Business Profitability Management: Top-line, Bottom-line, Turnaround; Profit Centre Operations, Managing all functions in Sales, Marketing & Advertisement; New Project Startups. Strategic Markets, Opportunity Mapping: Setting up a network and penetration both for traditional & Whole-Sale; New Product Launches, New Product Development & all the marketing & advertising activities.
Business Profitability Management: Top-line, Bottom-line, Turnaround; Profit Centre Operations, Managing all functions in Sales, Marketing & Advertisement; New Project Startups. Strategic Markets, Opportunity Mapping: Setting up a network and penetration both for traditional & Whole-Sale; New Product Launches, New Product Development & all the marketing & advertising activities. Handling Team of 8 (ASM +Sales Officers). Managing 4 Super stockiest and 100+Distributors and 200+ channel partners (wholesalers) covering Horeca and Walk Channel Segment. In North India. Handling Current Business 10 Cr.+ Per Month
Handling Team of 13 (RSM+ASM + 28 Sales Officers) Managing 24 Super stockiest and 215+Distributors covering HORECA and GT Channel Segment . In North India . Managing Sales team along with Distributor managing General Trade / Institutional Sales / HORECA/ Schools / Hotels Covering Retail Trade Markets Rurban Rural + Urban As per market Potential, Guiding team to achieve Target on monthly basis, New Market Setup + Infrastructure Setup. Monitoring the primary & secondary, Create KPI for the Sales/Distribution & Marketing Team and Evaluate. Conduct Business Analysis, Looking after all the Sales and Distribution. Creation of Sales/Distribution & Marketing strategies/Cost to Sales Ratio for each Department. Taking Care of New Product Development. Price/Place/Promotion Decision. Use of Social Media in Marketing Plan, Make a launch plan/set up sales team recruitment & trained the sales team for appointing distributors, Setting up distribution network across state. Developing a Marketing Plan (ATL, BTL, ) to increase Consumption/Offtake.
Successfully launched :- Launched Horeca Paneer ,Dry Fruits and POHA In DNCR and Bulk Ghee for HORECA segments (Halwai Channel) and Direct handling team for GT Dry fruits and POHA Managing Distributors covering B2B Channel Segment such as Bikaner, Haldiram, Chain of Outlets, Singla Sweets, Hira Sweets, Shagun Sweets & Mithas.
Successfully launched :- re launched Ghee and SMP in Haryana ,DNCR,W-UP and Part Raj.
Successfully launched :- “DELIGHT” &“ Enjoy-Flavoured-Milk” “PARAS Milkshake , Lassi ,Dairy Fresh CREAM- And UHT Milk” Under Beverage-Division:- Had Planned & launched Across market in General Trade, Institution in North India . I directly handled & focused a team of around 75-90 -people including ASMs, ASIs, SO & PSRs, DSM’S Successfully launched “DELIGHT”& Enjoy Flavored Milk, Milkshake, in Modern trade And UHT Milk in Air India & ESL Milk in –Eastern UP, Central UP, J&K. (Retail & Institution & HORECA-Channel and Regional and National Modern Trade (standalone outlet), Supermarkets and Hypermarkets in DNCR, UPNCR and HRNCR ) – (Railways- Indian Railway, DMRC- Metro, Highways) I was handling the Dairy Beverage business of 45-50 Cr. in north India Milkshake Business captured 3% Market share - AC Nielsen report-Yr 2017-2018-2019. Best Performance Award In North Zone for the year 2017- 2018 (Dairy Beverage Division)
Successfully launched “DELIGHT” Flavoured Milk in Modern trade and General Trade, Institution , Railways, metro –DMRC and Highways. • Promote sales thru IITF,SURAJKUND, Diwali Mela, Durga Pooja, college, school carnivals & Modern Trade. Develop & Appoint new Business Partners to increase sale in the market and launched ( Flavoured Milk & fresh products at DNCR,HR,UK,W-UP,E-UP,PB. Promote sales thru IITF,SURAJKUND, Diwali Mela, Durga Pooja, college, school carnivals. (Retail & Institution & HORECA-Channel and Regional Modern Trade Stores, Supermarkets and Hypermarkets and (standalone Outlet) in DNCR, UPNCR and HRNCR ) – (Railways- Indian Railway, DMRC- Metro ,Highways ) .