Jakarta, Jakarta, Indonesia
I’m a Jakarta-based illustrator, visual artist, and creative entrepreneur with 15 years of professional experience turning ideas into playful, emotionally resonant visuals. I began working with clients in 2011 and transitioned into a full-time creative career in 2015. Since then, I’ve collaborated with local and international brands, publishers, and creative teams across illustration, campaign visuals, murals, merchandise, and IP-driven storytelling. My work is known for its cute, colorful, and uplifting visual language—playful characters, bold compositions, and joyful details that feel approachable yet intentional. Beneath the cheerful surface, I focus strongly on narrative, identity, and emotional connection, helping brands and audiences feel something, not just see something. Outside the studio, I’m deeply inspired by travel, nature, and the underwater world. Scuba diving—especially in Indonesia’s rich marine landscapes—has shaped my visual sensibility, color palettes, and recurring themes of flow, curiosity, and discovery. I’m also the founder of FRUIT MACHINE, my independent creative brand and IP platform. Through FRUIT MACHINE, I develop original characters, merchandise, creative workshops, and community-based experiences such as the Fruit Machine Creative Club—a safe, judgment-free space for people to reconnect with creativity and flow.
Dinda Puspitasari Studio (DPS), a stationery, trinkets and gift brand made based on Dinda Puspitasari's colorful and cute illustrations. Founded in 2018, Dinda Puspitasari Studio is the medium where Dinda can connect with wider audience of her illustrations. Cute, colorful and girly illustrations are the signature of DPS' collection. Customers are served with hard to resist small trinkets like the best selling stickers, washi tapes, notebooks and accessories. We are not only cute and colorful, but we also try to reduce plastic waste and be more responsible in producing our merchandises. We use paper based wrappers and we banned duct tapes from all of our delivery packaging, because we believe by being cute, we don't have to make the environment suffering with our waste. We produce our fabric goods in small batches to make sure that our products are owned by the admirers and doesn't go to waste. We recently branched out our services for corporate custom requests. Currently we are available on Tokopedia.com/dindapuspitasari
Started with a personal lifestyle blog at dindaps.com in 2008, Dinda Puspitasari is sharing her creative process on Instagram, blog, and website. Having to experience the early days of creative blogging, Dinda understands how to engage the audience with genuine and personal content in a form of words, pictures and videos. Dinda loves to share the behind the scenes of her creative work and also the daily life of a creative individual on Instagram and Youtube. With this experience in story telling about her journey as a creative entrepreneur, Dinda is often invited to share her stories with wider audience in webinars and talkshows.
Illustration and design work for various clients including DIOR, CHANEL, Louis Vuitton, Unilever, Clinique, Revlon, and Laneige. I do different kinds of services: - Commisions, for brands or (limited) personal - Live drawing, specifically for private events for mostly high end brands (DIOR, Chanel, Louis Vuitton, Marc Jacobs, etc) and beauty brands (SKII, MAC, etc) - Creative workshop, for brands offlinea/online event or short courses. Some subjects are watercolor painting, gouache painting, calligraphy/lettering, etc - Social media, for brands, exclusively for products that are highly related to Dinda's work as a creative individual
Author: Diana Rikasari Illustrator & designer: Dinda Puspitasari #88LOVELIFE is a series of illustrated books - each consisting of 88 quotes on love and life, all written in a light and easy manner. We have published #88LOVELIFE Vol. 01 in 2014 and Vol. 02 in 2016, and this year we will have our newest book, #88LOVELIFE Vol. 03 - Priorities, launched in March 2017. The #88LOVELIFE series showcase Diana’s deep contemplations on love and life based on her personal experiences - all written in a light and heartwarming manner. Expect good energy and eye-pleasing illustrations by illustrator Dinda that will brighten up your day. All of the three, #88LOVELIFE Vol. 01, 02, and 03 deliver quality and appealing aesthetic that every girl must have and read. #88LOVELIFE Vol. 01 is a mega-bestseller in Indonesia & Malaysia. Until today, #88LOVELIFE Vol. 01 has sold more than 100,000 copies – leading the book into winning the "Best Of 2015" award in Malaysia. Meanwhile, Vol. 02 has sold more than 25,000 copies already since its launch in January 2016. Our loved-by-many #88LOVELIFE book series has also been featured in many media (print, online & television) in many countries. Detik.com, The Jakarta Post, The Star (Malaysia), Gogirl magazine, Cosmogirl magazine, Kompas, Indonesia Morning Show NET TV, Sarah Sechan, CoffeeTableTalk Kompas TV, Jawa Pos, and other international and local blogs. At the moment, #88LOVELIFE’s Instagram account has 26.000 followers and has generated more than 49.000 hashtags (#88lovelife. On Goodreads.com, both #88LOVELIFE Vol.01 and Vol.02 has a rating of 4/5 stars. #88LOVELIFE has participated in several book fairs around the world. - Indonesia International Book Fair 2015 - Frankfurt International Book Fair 2015 - London Book Fair 2015 - Putrajaya International Book Fair 2016 (Malaysia) - Tokyo Art Book Fair 2016
I created Curious in 2010. It's a continuity of challenges in how to express my originality through my designs, also intertwining them with what the market wants, understanding the customer, the designs, finding the best way in production, etc. Running a business really gives me a great point of view from both customer side and business/brand owner.
Named as the public relation executive but most of my works were in copywriting and notification management. I was responsible for the in-app notification copywriting, scheduling through a system and reporting. Understanding the user's in-app cycle is key, hitting the right message at the right time was a part of my challenges.