Greater Munich Metropolitan Area
I am a passionate Business Manager with 13 years of profound Brand, Marketing & Vendor Management experiences in Local and International Management positions within Top FMCG & E-Commerce companies.
Strategic Planning: - Set the vision, mission and mid to long term strategy for the Co-Marketing department - Set the yearly Co-Marketing strategy and operational plan, aligning with overall business goals - Collaborate with key stakeholders across senior management to define strategic priorities and focus areas Team Leadership: - Lead and develop a high performing Co-Marketing team (4 FTEs), fostering a culture of innovation and collaboration - Provide mentorship and guidance to team members to enhance their skills and growth in their roles - Ensure visibility of the team towards senior management Marketing Catalogue Management: - Oversee the end-to-end process of releasing the yearly marketing catalogue, from ideation to launch - Coordinate with cross-functional teams to ensure the catalogue aligns with business objectives Implementation Oversight: - Ensure the implementation of agreed-upon marketing activities, regularly monitoring and evaluating performance - Collaborate with internal and external partners to execute activities effectively Monitoring and Evaluation: - Establish metrics and KPIs for Co-Marketing activities, regularly monitoring and evaluating performance - Analyze data to provide insights and recommendations for continuous improvement Cross-functional Collaboration: - Foster strong collaborations with Vendor Management, Marketing Channels, Sales and Product Teams - Act as a liaison between teams, ensuring alignment and synergy in achieving overarching business objectives
Strategic Planning: - Set the yearly Co-Marketing strategy, aligning with overall business goals - Collaborate with key stakeholders to define strategic priorities and focus areas Team Leadership: - Lead and develop a high performing Co-Marketing team (4 FTEs), fostering a culture of innovation and collaboration - Provide mentorship and guidance to team members to enhance their skills and growth in their roles Marketing Catalogue Management: - Oversee the end-to-end process of releasing the yearly marketing catalogue, from ideation to launch - Coordinate with cross-functional teams to ensure the catalogue aligns with business objectives Implementation Oversight: - Ensure the implementation of agreed-upon marketing activities, regularly monitoring and evaluating performance - Collaborate with internal and external partners to execute activities effectively Monitoring and Evaluation: - Establish metrics and KPIs for Co-Marketing activities, regularly monitoring and evaluating performance - Analyze data to provide insights and recommendations for continuous improvement Cross-functional Collaboration: - Foster strong collaborations with Vendor Management, Marketing Channels, Sales and Product Teams - Act as a liaison between teams, ensuring alignment and synergy in achieving overarching business objectives
Senior Vendor Manager for Grocery petfood category within zooplus - Development, implementation and controlling of an international key account within zooplus - Negotiation of supplier terms and conditions - Definition & implementation of annual account strategy - Definition and selection of the assortment appropriate to the assortment strategy - Product lifecycle management to optimise overall portfolio performance - Sales and purchasing planning - Cross-functional collaboration with sales, marketing, supply chain and all business-related departments to secure customer driven business steering - 2 FTE
Traveling through South and Central America; Studying Portuguese in Brazil
- Set up the Operational Brand Plan 2017 + 2018 for Rothmans and Vogue in Global Travel Retail - Support the Senior Brand manager in setting up the Strategic Brand Plan 2017 + 2018 - Launch of new products across key markets - Brand activation at the POS through consumer promotions and launch activities - Pack and product alignment across markets - Brand lead for the implementation of international regulatory projects - Full responsibility for setting up and managing brand budgets - Active engagement with the agency to implement brand plans - Coaching of junior team members
- Strategic and operational portfolio management of local & tail brands - Support in setting up the migration plans 2016/17 - Optimization of the tail brand portfolio by preparing and implementing migrations of tail brands to strategic brands - Budget responsibility - Agency management
- Project lead of product launches of “Pall Mall Black & Silver Editions” - Coordination of various sales cycles; Strategic and operative lead of online and shopper marketing activities for Pall Mall - Lead of and successful implementation of a price/content project to improve consumer navigation; - Coordination of a shopper marketing project for the new product Pall Mall Extra Cut - Brand analyses and creation of various brand presentations - Agency managemen - Budget responsibilities
• Adaptation of the spring and summer promotions for Danonino in Switzerland; • Regular analysis of key figures (turnover, volume, market share, distribution, penetration) in a scorecard; • Optimization, monitoring and evaluation of advertising and promotion budgets of Danonino and Danio; • Support of the social media campaign for Danio; • Market analyses for the development of new product strategies; • Project management for the installation of the new danone.ch website
• Coordination and support of two new product launch projects; • Carrying out several analyses for a product relaunch project (market analysis, concept tests, focus groups, gain and loss analysis); • Support with the development of the brand strategy of Thomy; • Development of the internet communication of Thomy