Dubai, United Arab Emirates
Over 12 years of experience in digital marketing, brand building, growth strategies & performance-driven marketing plans. Consistently drove significant digital growth for big brands such as (Carrefour, PropertyFinder, Souq (Amazon now)) across various channels & markets. Having a results-driven mindset with strong analytical & critical thinking skills. Seeking a new challenge where I can leverage my experience & continue my professional growth.
• Developed & executed performance marketing strategies for Paid Search, Paid Social, Affiliates, Display, and Ad‐networks across multiple markets including UAE, KSA, Qatar, Egypt, & others. • Led brand‐building initiatives for top‐of‐funnel campaigns with long‐term success strategies to ensure unified marketing communications aligned with the brand's identity & values. • Full ownership of performance marketing budget management, optimizing resource allocation to maximize ROI & reduce costs. • Designed & executed audience segmentation targeted campaigns across various networks to drive customer acquisition and engagement. • Led seasonal & large-scale activation campaigns, overseeing strategy, planning, creatives, and execution. • Analyzed campaign performance using tools like Google Analytics & Tableau to optimize strategies and drive success. • Led and evaluated team performance, setting goals, and sharing insights to support campaigns & optimization. • Managed product data feeds rules using the “ProductsUp” tool for optimized GMC across markets. • Developed and implemented SEO strategies to improve campaign performance and drive organic traffic to the company's website. • Collaborated with cross-functional teams to optimize campaign performance & achieve business objectives.
• Planning & structuring all Regional Google AdWords accounts English & Arabic for Search & GDN (EGP, KSA, BAH, QAT & LEB). • Structuring & managing all countries bidding folders through “Marin Software” platform for its predictive bidding algorithm & intelligent recommendations to a powerful automation. • Execute all types of campaigns through Facebook (DPA, Prospecting DPA, Lookalike, App Installs & Custom Retargeting) • Optimizing all AdWords campaigns for improving performance & achieving targets (Search, GDN, Remarketing, Mobile App Installs & DSA). • Run automated daily reports for all channels data through “IPython Programming Language”. • Structure Boost FB ads for our Blog (RHS, LP & Multi-Product ads). • Working though “ROI Hunter” tool for structuring & optimizing all FB accounts. • Running multi types of monthly & daily reports along with analyzing data performance. • Setting monthly KPIs for each account. • Reviewing data performance for different affiliate marketing platforms for reaching monthly goals.
• Optimizing & reviewing all regional accounts on Google AdWords Search & Display Network, determining necessary actions & recommendations which need to be taken for improvement. • Managing Facebook Regional Accounts for leads generation, along with Facebook Remarketing for transactions & improving ROI. • Managing Social Media channels (Facebook, Google Plus & Twitter). • Managing affiliate marketing for different marketing platforms for maximizing profit, increasing traffic & leads. • Sending Morning & Evening Newsletters for UAE & KSA (English & Arabic), along with Standalone Newsletters. • Creating daily, weekly & monthly reports for tracking all channels’ performance. • Training & leading other members in the team.
• Leading all members in the team through executing monthly plans for achieving all targets. • Assist management team in clients’ retention & expansion. • Reviewing all SEM Analysts & Associates’ work. • Planning new accounts’ structure (Google Adwords, Facebook & Bing). • Setting monthly KPIs for all accounts. • Training juniors SEM Analysts. • Work evaluation of each member in team for management level.
• Setting up, managing and optimizing online campaigns (AdWords, Youtube, Microsoft Bing & Facebook) • Responsible for the Compass (Assigning accounts to the most appropriate management team). • Reviewing Analysts' work. • Training, leading & evaluating other members of the team. • Making proposals for the new projects & prospective clients. • Accounts' Monthly Reporting (making monthly reports discussing the monthly performance of the account and recommending any future improvements). • Maximize our clients’ return on investment with a highly effective keywords and ad copies. • Capable of managing existing campaigns that are under-performing and need to be revitalized and optimized.
• Dealing with all aspects of a campaign (Setting up & daily management). • Expert in campaign structure, keyword research, ad creation, & ad group optimization. • Leading & training other members of the account team. • Monthly Campaign Statistic Reporting using high-end management tools.