Dimitris Sakellariou

Market Intelligence & Digital Excellence Manager at BASF Hellas SA

Greece

About

Experience in Sales & Marketing with a demonstrated history of working in the chemicals industry in agricultural solutions. Skilled in Marketing Management, Business Planning, Systems' Management, Digital Technologies and Customer Relationship Management (CRM). Strong marketing professional with a Post-Graduate Professional Degree focused in Certified Systemic Analyst Professional (CSAP) and member of the Hellenic Society for Systemic Studies (HSSS).

Experience

  • BASF (Full-time · 22 yrs 3 mos)
    • Market Intelligence & Digital Excellence Manager
      Oct 2025 - Present · 9 mos

      ■ Market Intelligence: contribution to strategic decision-making by transforming complex agricultural market data into actionable insights and involvement aligning regional intelligence processes, enhancing data integrity, and fostering collaboration across cross-functional teams to support sustainable growth. ■ Digital Excellence: leading the implementation and promotion of innovative digital farming solutions tailored to the Greek agricultural market and evaluating global digital tools, integrating local agronomic needs, and deploying decision support systems such as Agrigenius® to optimize crop management. ■ Also oversee CRM strategy, business intelligence platforms, and digital transformation initiatives that enhance operational efficiency and sustainability in agriculture.

    • Digital Excellence & Commercial Crop Manager of Grapes
      Oct 2023 - Oct 2025 · 2 yrs 1 mo

      ■ Digital Farming & Services: Analysis and evaluation of global digital tools, identifying market's digital trends and needs. Implementation and promotion of digital solutions in Agriculture, integrating relevant local requirements into targeted offers ■ Commercial Crop Manager of Grapes for crop protection products and solutions ■ Research & Development: Project specific adaptation of innovative farming management concepts such as precision agriculture (PA) ■ Customer Relationship Management: Full-scale design, development and implementation of CRM processes, tools and strategy within the regional unit ■ Sales Administration: Liaison in sales forecasting, coordination of the entire sales process and ongoing performance monitoring ■ Business Intelligence: Development and management of a structured database application (BI) with the scope of a centralized information interface system for sales, forecasting, orders and payments ■ Controlling & Business analysis: Contribution to local controlling on topics related to Agro business (pricing, forecast reporting, FC tool update, Product Registry, Risks & Opportunities report, etc.)

    • Digital Excellence Manager
      Jan 2020 - Sep 2023 · 3 yrs 9 mos

      ● Digital Farming & Services: Analysis and evaluation of global digital tools, identifying market's digital trends and needs. Implementation and promotion of digital solutions in Agriculture, integrating relevant local requirements into targeted offers ● Research & Development: Project specific adaptation of innovative farming management concepts such as precision agriculture (PA) ● Customer Relationship Management: Full-scale design, development and implementation of CRM processes, tools and strategy within the regional unit ● Sales Administration: Liaison in sales forecasting, coordination of the entire sales process and ongoing performance monitoring ● Business Intelligence: Development and management of a structured database application (BI) with the scope of a centralized information interface system for sales, forecasting, orders and payments ● Controlling & Business analysis: Contribution to local controlling on topics related to Agro business (pricing, forecast reporting, FC tool update, Product Registry, Risks & Opportunities report, etc.)

  • Special Issue Manager, ICM at ΕΣΥΦ Ελληνικός Σύνδεσμος Φυτοπροστασίας - HCPA Hellenic Crop Protection Association
    Jul 2000 - Mar 2004 · 3 yrs 9 mos

    ● Integrated Crop Management (ICM) and quality systems in agriculture ● Website administration ● Analysis of Crop Protection sector’s statistics