Dima (Dmitry) Popov

About

Welcome to my LinkedIn page 👋. I'm a former McKinsey consultant and Fortune 500 senior executive turned entrepreneur. Before starting LeanGTM I spent 4 years building Tomi.ai - a patented Predictive AI tool (B2B SaaS) for Performance Marketers. During that time I was fortunate to help 30+ industry leaders (including Harley-Davidson, Wrike, ServiceTitan, and Société Générale) and fast-growing startups unlock multiple millions of dollars in Incremental Revenue and Customer Acquisition Cost savings. As well as source and close over $3m in ARR. As a Founder @ LeanGTM I help fellow B2B SaaS founders find better ways to hearts, minds, and wallets of their best enterprise customers. Working on launching my first INTELLIGENT OUTBOUND podcast. For fun I enjoy: - Mentoring fellow startup founders via StartX (feel free to inquire about my office hours) and GrowthMentor.com; - Flying to Central Asia to consult leading local banks and insurance companies as a Senior Advisor at IFC (World Bank Group). Feel free to DM or visit the my website (https://leangtm.us) to chat.

Experience

• Making high-ticket B2B sales a little less difficult || Founder & CEO at LeanGTM
  Jul 2024 - Present · 2 yrs 4 mos

• Mentor at GrowthMentor
  Feb 2025 - Present · 1 yr 9 mos

  I'm a vetted growth metnor

• StartX. (5 yrs 1 mo)
  • Startup advisor and mentor
    Jan 2023 - Present · 3 yrs 10 mos

    StartX is an accelerator program similar to Y Combinator, but (a) non-dilutive, (b) focused on founders affiliated with Stanford university I support and advise new StartX founders as a “founder buddy”, expert advisor, and member of the board of advisors (mock board experience). I also do office hours on B2B sales & marketing from time to time.

  • Founder in residence (W22 cohort)
    Oct 2021 - Dec 2024 · 3 yrs 3 mos

    I became a part of the StartX family after Tomi.ai was accepted into the program.

• Tomi.ai (5 yrs 11 mos)
  • Investor and GTM advisor
    Dec 2020 - Present · 5 yrs 11 mos

  • Palo Alto, California, United States
    Tomi.ai (certified Meta Conversion Partner and G2 High Performer, backed by StartX, Google for Startups, and Plug & Play Tech Center) is building the future of Predictive AI for Performance Marketing. Since 2020, our Patented Predictive Technology (protected by a US patent since Jan 2023) has been battle-tested by 30+ high-growth and Fortune 500 brands. Our AI-based predictive website visitor and inbound lead scoring platform identifies ● 10-15% of website visitors responsible for 70-90% of future sales, and ● 20-25% of inbound leads that’ll lead to 60-80% of revenue and LTV, in near real-time. And then activates (monetizes) those insights across various Performance Advertising, Conversion Rate Optimization, and Sales Effectiveness workflows. Implementing Tomi.ai typically leads to 30-50% higher sales and LTV/CAC.

  • Making Performance Marketing and CRO a little less difficult || Co-Founder and Chief Revenue Officer
    May 2021 - Dec 2024 · 3 yrs 8 mos

    Sourced and closed over $3m ARR with enterprise and upper-mid-market companies, including multiple VC-backed Unicorns and Fortune 500 brands. Helped leading CMOs, VPs, and Directors of Performance Marketing implement Advanced Predictive Analytics into their customer acquisition, digital marketing, and conversion rate optimization strategies.

• Senior Advisor at The World Bank Group
  Feb 2024 - Present · 2 yrs 9 mos