Istanbul, Istanbul, Türkiye
Trade Marketing Manager with 10+ years of experience across FMCG and consumer electronics, specializing in shopper marketing, campaign management, and commercial planning & execution. At Samsung, I focus on end-to-end campaign management and go-to-market execution, ensuring strong alignment across sales, retail, and marketing teams. I contribute to campaigns that deliver measurable business impact, including improvements in sell-out performance, in-store visibility, and overall campaign efficiency. My experience spans category management, ATL and BTL campaign execution, events & live commerce planning and data-driven commercial planning. I have worked closely with key retail partners through Joint Business Planning processes, supporting sustainable growth and stronger collaboration. More recently, I have been involved in AI-driven initiatives and digital projects, including the rollout of a consumer mobile application that achieved strong early adoption and engagement. I am known for my ability to connect planning with execution and ensure consistency across teams, channels, and partners, with a clear focus on performance and delivery. Interested in international opportunities within commercially driven organizations in Europe, focusing on trade marketing and campaign execution.
· Defined and led end-to-end trade & shopper marketing strategy across a large retail ecosystem including brand stores, retail.com and multiple pure players, ensuring consistent execution and driving commercial growth. · Owned Marketing P&L and budget, optimizing trade, retail and marcom spend through co-marketing initiatives with external partners, significantly improving ATL efficiency and cross-channel ROI. · Led 360° omnichannel commercial campaigns with regular ATL/BTL activations across all sales channels, driving strong contribution to overall sales performance. · Directed an AI-based energy efficiency campaign using smart engagement models, delivering high engagement and YoY growth. · Led GTM strategy for multiple national product launches annually, securing distribution through agile cross-functional coordination and consistently exceeding launch targets. · Co-owned Joint Business Plans (JBPs) with key retailers in close partnership with Sales Leadership, focusing on visibility, spend optimization, and long-term revenue growth.
· Managed end-to-end omnichannel campaign execution across a high volume of national and local campaigns annually, coordinating cross-functional teams and agencies, delivering strong uplift in conversion and sell-out performance per campaign. · Managed a large-scale trade marketing budget, optimizing allocation across channels to maximize efficiency and ROI. · Executed GTM plans for new product launches, coordinating Marketing, Sales, Retail, Corporate Communications and E-Commerce teams, improving delivery speed and alignment. · Drove AI adoption strategy across consumer products through retail activations and communication campaigns, achieving strong YoY increase in utilization and measurable engagement uplift. · Expanded customer acquisition through co-branded CRM campaigns with complementary brands, reaching a large annual target consumers. · Led end-to-end execution of branded events including technology fairs, sponsored events, and outdoor activations (3–4 annually), managing concept, stand production and product placement, ensuring alignment with premium brand positioning and target audience engagement. · Planned and executed PR and influencer engagement events by defining concepts, selecting relevant lifestyle profiles and structuring cost-efficient collaborations, ensuring the right product is matched with the right audience to reinforce premium brand perception.
· Supported the execution of trade marketing plans across multiple sales channels, ensuring alignment with brand and commercial priorities · Coordinated in-store implementations, POS material deployments, and campaign rollouts to maintain consistent brand presence · Worked closely with sales teams and field operations to ensure smooth execution at the point of sale · Assisted in the planning and execution of national campaigns and promotional activities · Managed communication with agencies and suppliers, following up on timelines and deliverables · Monitored campaign execution and gathered insights to support performance evaluation and future planning
· Executed territory sales plan across 140 key HoReCa accounts, achieving ~20% net sales growth and 10 new account acquisitions annually. · Implemented targeted promotional campaigns and in-store activations during key occasions, achieving average daily sales doubling at promotional touchpoints. · Monitored market trends and competitor activity, coordinating with internal teams on merchandising and logistics to ensure consistent product availability and optimized execution.