Kadıköy, Istanbul, Türkiye
Worked for FMCG retails for more than 8 years. Experienced in Retail Marketing and Category Management, covering whole field operations, merchandising and sales development.
- Lead end-to-end brand management for Fanta and Sprite across all channels, driving brand growth, visibility, and consumer relevance. - Managed new product development and launches, coordinating cross-functional teams including marketing, supply chain, production, and planning to ensure successful market entry. - Developed and executed integrated ATL and BTL marketing campaigns, including media planning, consumer promotions, and in-store activations. - Translated consumer insights and market data into brand strategies that accelerated category growth and strengthened brand positioning. - Led cross-functional collaboration with sales, finance, and supply chain teams to align brand initiatives with commercial objectives. - Oversaw brand communication strategy and agency partnerships, ensuring consistent brand messaging across all consumer touchpoints. - Managed marketing budgets and campaign performance tracking to optimize ROI and marketing effectiveness. - Led portfolio and innovation initiatives, supporting the development of new flavors, packaging formats, and limited editions. - Ensured strong brand presence across modern trade, traditional trade, and on-premise channels through integrated activation plans.
- Manage the store opening process and ensure brand policies in branded stores. - Management/overview of field workers and goals. - Create a promotion plan for products on retail and sales side. - Prepare activities and campaigns for holidays and special days on offline and offline channels which responsable product group. - Manage the agreement & contract progress with the companies that are/willing to be in the sector. - Manage the new product process of demanded and sales approved products. - Gather information about the prices of the products of competitors. - Price the products considering the category benefit, customer satisfaction & competition. - Accomplish the annual turnover objective for category - Seek and provide information to help company determine their position in the marketplace - Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. - Develop and implement procedures for identifying advertising needs. - Forecast and track marketing and sales trends, analyzing collected data. - Measure the effectiveness of marketing, advertising, and communications programs and strategies. - Monitor industry statistics and follow trends in trade literature.
- Manage the agreement & contract progress with the companies that are/willing to be in the sector. - Manage the new product process of demanded and sales approved products. - Planning of the activities and promotions in stores. Introducing these plans to the system. - Gather information about the prices of the products of competitors. - Price the products considering the category benefit, customer satisfaction & competition. - Accomplish the annual turnover objective for category - Seek and provide information to help company determine their position in the marketplace - Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. - Develop and implement procedures for identifying advertising needs. - Forecast and track marketing and sales trends, analyzing collected data. - Measure the effectiveness of marketing, advertising, and communications programs and strategies. - Monitor industry statistics and follow trends in trade literature.
- Prepare weekly sales reports - Sales forecast for scenario budget - Manage discounts and campaign - Gather information about the prices of the products of competitors. - Prepare new collection ( determine price and quantity ) - Select product for advertising campaign and marketing project