Covington, Kentucky, United States
I’m a results-driven Marketing Specialist with expertise in PPC, lead generation, e-commerce integration, and marketing automation. I specialize in event-driven strategies, leveraging data analytics, CRM tools, and targeted digital campaigns to maximize engagement and Return on Ad Spend (ROAS). Currently working in the marine industry, with a background spanning automotive, logistics, and startups, giving me a well-rounded approach to marketing. My strengths lie in optimizing digital advertising efforts, integrating platforms like HubSpot and Zapier, and providing in-depth pre- and post-event analytics to track and enhance marketing performance. I thrive in collaborative environments where strategic thinking and execution come together to create high-impact marketing initiatives. Always looking to connect, share ideas, and explore innovative solutions!
• Own Google Tag Manager implementations across 100+ client environments, building scalable tracking architecture using data layers variables, custom JavaScript, and advanced trigger logic. • Lead GTM QA and governance processes, improving tracking accuracy and reducing implementation errors through standardized workflows • Implement and troubleshoot conversion tracking across Meta, Google Ads, TikTok, LinkedIn, Spotify, and programmatic platforms. • Conduct GTM and GA4 audits to identify tracking gaps, validate implementations, and improve data reliability. • Support CRM and eCommerce integrations (HubSpot, Salesforce, ServiceTitan, Adobe Commerce) to ensure accurate lead capture and reporting. • Contribute to data governance and consent management initiatives, aligning tracking with CCPA/CPRA and CPA requirements
• Google Ads • Business Marketing Strategy • Facebook Marketing • Content Strategy • Marketing Consulting • PPC Bid Management • HTML5 Creative Ads • Lead Quality Management • Demand-Side Platforms Advertising • Campaign Budget Management • E-Commerce Integration • HubSpot • Zapier • Catalog Management • Spotify Ads • Amazon Ads
• Organizing and coordinating meetups for developers, fostering community engagement and learning. • Networking with developers from across the world
• Prepare and set up venue halls for events and presentations, from large visual displays and audio. • Work with venue/hotel staff to coordinate events and strikes. • Work with customers to create an event space that fits their needs and perform the necessary arrangements for the event.
• Manage all marketing material that is released for B2B sales including flyers, sales documents, direct mailers, photos, social media, email templates, SOP documents, and website edits. • Create and automate sales processes within Zoho CRM including marketing campaigns, lead nurturing, and pipeline stages with visual workflow/framework that incorporated industry research. • Collaborate within multiple departments such as HR, Sales, and IT for culture events, marketing campaigns, and CRM Implementation.