Lauren Dyer

Accomplished industry leader | proven track record in growing brands & businesses

London Area, United Kingdom

About

Lauren is an award winning senior leader in experience and branded content, known for building high impact studios and strategic partnerships at the forefront of brand, technology, and culture. With over 15 years’ experience, she operates at a senior client and partnership level, shaping long term collaborations across advertising, marketing, and brand ecosystems. Her strength lies in structuring complex partnerships, developing scalable project streams, and driving sustained commercial and creative value. Lauren serves on the Immersive Technologies Council committee at BIMA, where she plays an active role in shaping the innovation agenda for the British interactive media industry. A recognised authority in emerging technologies and experience led marketing, she is a regular industry spokesperson and award judge, contributing to thought leadership and sector progression. She is a committed advocate for diversity and inclusion, actively supporting the advancement and recognition of women in creative leadership.

Experience

  • Client & Growth Director at seeper
    Mar 2026 - Present · 4 mos

  • BIMA (British Interactive Media Association) (Full-time · 8 yrs 4 mos)
    • Immersive Council Member
      Aug 2024 - Present · 1 yr 11 mos

    • Co-Chair - Immersive Council
      Jul 2022 - Aug 2024 · 2 yrs 2 mos

    • Immersive Council
      Mar 2018 - Aug 2022 · 4 yrs 6 mos

  • Chief Client Officer at Brave Duck and Robots
    Sep 2024 - Feb 2026 · 1 yr 6 mos

  • Director Of Strategic Partnerships at Dimension Studio
    Aug 2019 - Sep 2024 · 5 yrs 2 mos

  • Senior Brand Partnerships Lead at The Mill
    Dec 2017 - Jul 2019 · 1 yr 8 mos