Waregem, Flemish Region, Belgium
Experienced BU Manager with a demonstrated history of working in both FMCG and SME. Skilled in Product- and Channel marketing, Key account- and People management.
- Coaching & steering 17 sales colleagues internationally (push & pull) - P&L responsible - Budget control - Initiating & executing growth campaigns (s.a. retailer loyalty campaign, new product launch, social media activations, etc). ORAC nv/sa, a family business, is the leading European manufacturer of innovative decorative synthetic mouldings and ornaments. The extensive and complete collections range from stylish skirting, wainscoting, panel and cornice mouldings to innovative cove lighting and distinctive architraves, pilasters and rosettes. www.oracdecor.com
- Project management (strategy till launch) - Stakeholder - & product portfolio management - Day-to-day business owner
- Final P&L responsible for BeNeLuxFra - Increase impact per FTE. (13 direct reports) - New business development (e-commerce, project market)
- B2B project sales - Developing & executing 3Y Activation plans (Europe) - At random projects s.a. * optimization CRM - & Forecasting tools * organizing Sales Drives * developing marketing materials * initiating cross-BU efforts
During one-on-one conversations with professional buyers, I had to negotiate a win-win between both parties. Via the well-known SPIN-technique I first discovered which P of the marketing mix was most important for each customer individually. Secondly, I came up with customer-made solutions in order to build a long term relationship with our customers.