Greater Madrid Metropolitan Area
Manager Business Development initiates sales activities in the GP region based on the analysis and evaluation of market-specific data.He identifies opportunities and threats by applying business and market intelligence. She/he links multiple data sources and reports to gain valuable insights for key stakeholders. Business Analysis • Contribute to the yearly planning and budgeting process (revenue, incentives, sales channels, other targets) • Evaluate possible pricing & steering measures in cooperation with the Market Steering Expert in order to meet revenue target(s) • Evaluate implemented sales actions in close cooperation with local sales units • Regular analysis and monitoring of market / competition, LH Group and JV performance for all segments, corporates, channels etc. in order to identify threats and opportunities • Provide revenue & incentive forecasting (both corporate & agency incentives) in cooperation with local account steering • Regularly monitor and evaluate LH / LH Group network quality (schedule, frequency, connex) • Market specific and ad-hoc reporting Business Development • Potential evaluation for launching new destinations or increasing frequency / capacity to exploit market opportunities and coordination of launch management activities • Consolidate local market information (like competitor information, OBE settings, industry developments) at regional level and forward these to relevant central departments • Support and maintain quality assurance of LH/ LH Group sales tools and data sources • Prepare and develop data relevant processes (in-house/outsource) to enhance steering and sales
The Pricing Specialist focuses on monitoring and steering the competitiveness of the LH price product in ES and PT with the goal of increasing sales by achieving an optimum positioning of the LH product in the markets. Pricing • Developing pricing strategies and pricing concepts in cooperation with relevant internal departments and external partners (such as Star Alliance and other LH partners). • Monitoring pricing activities for the GP Region (published structures, corporate, specials, online and target customers). • Analysis of pricing performance (general / ad-hoc - fares sold, destinations, channels etc.). • Ensuring an optimum representation of the price and range within specific market segments (incl. corporate frames). • Implementing pricing action plans and monitoring their performance in close cooperation with Business Development Unit. • Continuously evaluating and analysing competitors pricing strategies in the market (via internal / external sources). • Preparation of fare proposals in agreement with FRA EC. • Building business cases supported by selling stories for pricing requests outside the bandwidths for FRA EC. • Informing all departments of local pricing actions in the market. • Distributing prices in relevant channels ensuring optimal “speed to market” of the Lufthansa pricing product. • Development and/or improved methods of pricing communication processes (via the internet, corporate booking engines etc.). • Continuously spot-checking the data quality of LPM. • Routinely reviews of flight steering policies / availability and provides market-based feedback to the responsible departments with the goal of optimizing both sales opportunities and flight profitability. • Ensuring a seamless flow of information and cooperation with all relevant departments and external customers. • Travelling on behalf of Lufthansa. • Participating at regular meetings • Misc. tasks upon request.
LH Customer Care Agent Period: 01SEP2002 – 01SEP2004 The Customer Care Agent is the contact person for the service providers. He controls, monitors, evaluates and supports all service providers in his/her allocated area to ensure the highest level of customer service and satisfaction. He also provides service related support on a local level to select customer groups (internal and external).