Barcelona, Catalonia, Spain
Passionate & visionary insights entrepreneur with broad international experience (Global, Europe, Asia) across multiple FMCG industries: cosmetics/ personal care, foods, beverages and alcoholic beverages - across client and agency/ consultancy side. Catalyst for transforming businesses/ industries - aiming for sustainable value creation, quadruple win (consumer, retailer, manufacturer & planet) and for bringing out the best in my teams. I’m known for my entrepreneurial side, my creativity, my fresh strategic perspective on challenges & opportunities, my ability to bring the outside in, my passion for behaviour change, my drive to be context relevant, my bias for action, my resilience to deliver results, my authenticity, my pragmatism and my ability to drive decisions. Specialties: brand and portfolio strategy, category growth strategy, insight-driven innovation, re-energizing commoditized categories, non-innovation led growth through behavior change, brand launch/ relaunch, content/ context marketing, ethnic marketing, communication development, needs segmentation, consultancy, thought leadership & entrepreneurial leadership. For more details, do not hesitate to contact me: [email protected]