Berlin, Berlin, Germany
With over 13 years of experience, I have a proven track record of driving successful marketing campaigns and leading high-performing teams across multiple geographies including Latin America, Europe, and Australia. Fluent in English, Spanish, and French, I have expertly managed B2C and B2B categories, demonstrating high proficiency in briefing, planning, and executing marketing strategies across ATL, BTL, and digital media (Display, Search, Paid Social, SEO, and app campaigns). With a robust background in managing substantial budgets and leading teams to achieve exceptional results, I am passionate about leveraging my expertise to drive innovative digital marketing strategies and foster growth in the dynamic landscape of the digital marketing industry. If you think we can work together, I invite you to catch up with me. Platforms: Google Ads, DV360, Campaign Manager, Yahoo Ads, Microsoft Ads, Youtube, Criteo DSP, Amazon DSP.
Lead the Paid acquisition initiatives and CRM strategy
Optimization and strategy of the Programmatic channel across Europe and Australia. Including managing the partnership relationship with top DSPs, creative development, account technical set-up and reporting. In addition, lead the Google Display and Youtube channels in Benelux
Led the UK&I Marketing team for cereals, in charge of the definition of the brand portfolio strategy for the market (+10 brands), the marketing activation plan (ATL, BTL, Digital), and the growth strategies of the company’s largest European market
Defined product concept, strategy and features of the first ever 100% digital banking account of the region. Developed the Business Plan and the10 years financial modeling of the new digital banking platform, including new sources of revenues and savings.
End to end responsibility of the newly created Frozen bakery goods business unit, including offline and online media planning, portfolio innovation and the go to market digital strategy. Accountable for the growth and profitability of a product portfolio composed of +30 sku’s. Managed a team of 5 people and an activation budget of 7 digits
Led the marketing team responsible for the growth and profitability of the pastry business unit, composed of 6 product categories. Full accountability on customer acquisition (online and offline), product pipeline, customer loyalty and social media management. Managed a team of 4 people and a marketing budget of 7 digits.
Led the marketing strategy of the Bakery Flour category. Analyzed market information and co-led multifunctional teams to present strategic initiatives regarding product, pricing and advertisement to senior managers. Launched the first national media campaign to promote the consumption of quinoa bread. Led entry to the economic segment of the bakery flour industry by developing a new flour brand and a low-cost distribution model. Redesigned the brand and product strategy of a traditional bakery flour brand in the southern region of Peru.