Berlin, Berlin, Germany
I am a multidisciplinary design leader with over two decades of experience crafting innovative solutions that positively impact people and the planet. Throughout my career, I've been leading design at renowned organizations like PayPal, Fjord, and Accenture Song Creative, as well as in various startups and mid-sized businesses. Leveraging my extensive expertise in human-centered and life-centered design, business and customer experience (CX) innovation, and diverse design methodologies, I adapt to varied challenges to deliver purpose-driven, impactful results. I transform visions into successful digital products and services by tackling business challenges with a holistic, design-led approach that integrates multiple disciplines. By facilitating and creating an environment among designers and stakeholders, I strive for co-designing and co-creating to develop innovative, marketable solutions by effectively solving customer problems. Passionate about creating solutions that benefit people and the planet, I embrace regenerative business principles and sustainable design practices. My work focuses on implementing responsive, sustainable, and evolutionary design frameworks, ensuring that creativity is innovative and regenerative. My backpack of specialties: Human-Centered Design, Life-Centered Design, Design Research, Service Design, Design Thinking, Product Design, User Experience, Design Direction, Innovation, Customer Experience, Product Development, Communication Design, Interaction Design, Living Branding, Visual Design, Facilitation
• Leading the UX Design lifecycle of Paypal Regional Products. • Defining and creating innovative and cohesive solutions that marry customer needs and business goals in scalable and strategic ways. • Designing innovative solutions through Design Thinking methodologies. • Providing mentorship and guidance to a talented team of Designers. • Mentoring and integrating LeanUX and Agile methodologies into the Design process.
• Designing the overall customers experience of the dating app for Android and Iphone. • Design benchmarking and market monitoring. • Defining, tracking and analysis of the main product KPIs.
• Responsible for the creation of UX concepts, wireframes and clickable prototypes for web and desktop applications • Responsible for setting up usability test, UX research and analysis. • Specification of features as user stories and acceptance criteria • Expert reviews of existing software and externally developed applications • Benchmarking and market monitoring • Tracking and analysis of KPIs • Creation of the style guide for the website re-design