Stanford, California, United States
I’m a results-focused Amazon E-commerce Analyst who loves digging into data to figure out what’s really driving growth. Over the past 6 years, I’ve worked towards mastering e-commerce analytics, helping brands understand not just what’s happening with their business..but why. I’m especially interested in the bigger picture. I care about total sales, not just individual ad performance. I think a lot about incrementality—what’s actually adding value vs. just shifting dollars around. Whether I’m looking at a P&L, breaking down TACoS, or reviewing campaign results, I’m always asking: is this helping the business grow in a sustainable, profitable way? I’ve built a strong foundation in analyzing product performance, customer behavior, and market trends—but what I really love is turning those insights into clear, strategic actions. I’m all about collaboration, transparency, and making decisions that drive real, measurable results.
As a Senior Amazon PPC Specialist at an agency, I manage and optimize Amazon advertising campaigns for multiple brands across diverse categories, overseeing annual budgets totaling several million dollars. I handle the full cycle of Amazon Ads, from detailed keyword research and bid strategy to daily performance monitoring, testing, and ongoing optimization. Working agency-side means every account is different. I’ve learned to tailor strategies to fit each client’s goals and align PPC efforts with their overall marketplace plan, listings, and brand voice. I run A/B tests, refine targeting, and look for opportunities to scale profitably across Sponsored Products, Sponsored Brands, Sponsored Display, DSP all while leveraging Amazon marketing cloud data. While metrics like ROAS and ACOS are important, I look past vanity numbers. I track success by focusing on what truly impacts my clients’ businesses: P&L performance, TACoS, net new-to-brand customers, and repeat customer retention. This ensures we’re building long-term, sustainable growth, not just short-term wins.
*Acquired by Nectar
- Develop and track strategic online marketing campaigns on Amazon as well as new emerging platforms. - Successfully optimize campaigns daily, utilizing Whitebox’s proprietary software to ensure campaigns are meeting client’s KPI’s. - Responsible for pay-per-click advertising as well as programmatic advertising on Amazon’s DSP -Report on client calls and monitor campaign activity against approved budgets, providing clients with daily, weekly & monthly advertising performance reports. - Act as a partner for clients and consult with them around E-Commerce investment levels, product assortment and media backing while highlighting opportunities for the client and helping to rectify any potential issues that may arise.
-Plan, Manage, and optimize paid online marketing campaigns on Amazon, Instacart, Kroger, Walmart, and Target through the strategic use of dashboard reporting and data analytics. -Track day to day advertising investment in order to pace to budget while taking client KPIs in mind, formulating tactics to ensure efficient ad spend of over 20 million. -Report and consult on performance metrics to highlight any potential for additional funding or optimizations within branded and non-branded campaigns. -Create daily, weekly, and monthly reporting for internal tracking, as well as client visibility.
-Managing customer accounts, including but not limited to invoicing, collections, PO tracking, customer service, and working with clients to resolve outstanding issues -Auditing account-specific reports and spreadsheets to ensure accuracy of client-specific information and billing -Managing total accounts receivable with an Aging in excess of $6M -Acting as a support liaison for field offices and clients, responding to questions regarding local/regional accounts -Gathering data to assist management with account-specific decisions