Netherlands
Seasoned CEO / Commercial Leader with 20+ years’ experience leading transformation, growth, and performance in both scale-ups and mid-sized international businesses across Europe. Proven success in driving commercial strategy, operational excellence, and P&L accountability, from tech-driven scale-ups (€10M+) to mature automotive organizations (€600M+). Skilled at leading organizations through complex change, including digitalization, restructuring, international expansion, and business model shifts (e.g. national sales company to importer model). Demonstrated ability to deliver sustainable revenue growth and margin improvement through data-driven decision making, cross-functional alignment, and strong stakeholder management including private equity, shareholders, and strategic partners. ✅ Full P&L leadership across multi-country operations ✅ Deep domain knowledge in Automotive, B2B, B2B2C, Tech & SaaS, Sales, After Sales, Independent After Market. ✅ Trusted leader known for transparency, team empowerment, and execution discipline ✅ Strong track record in building and scaling European go-to-market platforms ✅ Focused on long-term value creation and commercial impact Now open to impactful CEO, CCO, or Managing Director roles particularly within mid-sized or PE-backed companies looking to grow, transform, or internationalize their business. 📩 Let’s connect to explore how I can contribute to your next growth phase.
De exclusieve retailpartner van Changan in Nederland (www.changan.nl). Verantwoordelijk voor de strategische opzet en uitrol van de Nederlandse retailorganisatie, inclusief vestigingsstrategie, commerciële performance en merkpositionering. Leid de introductie en groei van Changan in de Nederlandse markt, met een sterke focus op klantbeleving, omnichannel retail en schaalbare expansie. Aansturing van operationele activiteiten, teamopbouw en samenwerking met (inter)nationale stakeholders om een duurzame en winstgevende marktpositie te realiseren.
Driving Growth & Profitability | P&L Ownership | Strategic Expansion |
Under my leadership as President & CEO of Kadensis SA and Fixter Ltd, two tech scale-ups in the independent automotive aftermarket were successfully transformed through a focus on international expansion, operational execution, and commercial performance. • Steered strategic growth and profitability initiatives, achieving a threefold increase in annual turnover to exceed €14 million in 2.5 years, and delivering substantial shareholder value • Expanded Kadensis’ digital marketplace into 9 European countries, building a scalable, cross-border platform • Fixter's expansion into the French market, achieving a customer satisfaction score of 4.8/5 within the first six months by ensuring high-quality service and building local brand trust. • Steered strategic growth and profitability initiatives, achieving a threefold increase in annual turnover to exceed €14 million in 2.5 years, and delivering substantial shareholder value • Accelerated organizational maturity and execution discipline in a fast-paced, tech-driven environment, reducing time-to-market for new features, enhancing cross-functional collaboration, and achieving a 20% cost reduction.
Led Renault’s operations across five Nordic markets, with end-to-end responsibility for commercial performance, organizational transformation, and sustainable profitability in a complex, multi-country environment. • Defined and executed the regional commercial strategy and margin enhancement initiatives across Denmark, Sweden, Norway, Finland, and Iceland • Held full P&L responsibility (>€600M), aligning product portfolio and pricing strategy with local market dynamics • Led a team of 88 FTEs / 11 direct reports across Sales, Finance, Marketing, IT, and HR; fostered a high-performance culture and cross-functional collaboration • Restructured the Nordic organization and optimized the dealer network, resulting in streamlined operations and improved market coverage • Delivered significant cost savings, directly contributing to margin improvement and long-term business resilience • Orchestrated the strategic transition from a national sales company to an importer model, ensuring operational continuity and stakeholder alignment • Simplified the model range by reducing complexity (models and versions) and introduced market-specific pricing strategies — balancing value and volume to enhance profitability and strengthen Renault’s brand positioning across the Nordics
Directed the European after-sales strategy across 34 countries and 9 clusters, with a strong focus on customer retention, commercial performance, and operational excellence within a complex matrix environment. • Aligned local markets on shared priorities through a unified regional strategy • Rolled out a European parts pricing program to enhance competitiveness and margin • Delivered measurable commercial and operational gains via targeted, data-driven initiatives • Strengthened customer loyalty by improving service effectiveness at country level • Managed a diverse international team, fostering collaboration across functions and geographies • Introduced KPI-based governance to improve transparency and execution discipline