Diederik de Croock

Sales Contest Yachts Mediterranean

Palma, Balearic Islands, Spain

About

Sales manager for Contest Yachts Mediterrenean. Experience in sales, marketing and events. After all a huge affinity with sailing. My new job fits like a glove and I am enjoying every part of it. Experienced Retail Specialist with a demonstrated history of working in the banking industry. Skilled in Banking, Coaching, Sales, Retail, and Marketing Strategy. Strong sales professional with a Master of Business Administration (MBA) focused in Marketing from Bedrijfskunde Rijksuniversiteit Groningen.

Experience

  • Sales Contest Yachts Mediterranean at Contest Yachts
    Nov 2024 - Present · 1 yr 8 mos

  • Innovation Expert at ING España&Portugal
    Sep 2023 - Jan 2025 · 1 yr 5 mos

    Leading the transformation from the ING branches in Spain. Development of new value propositions / pro-active lead generation and a execution of the medium term strategy.

  • ING (Full-time · 14 yrs 1 mo)
    • Senior product owner ING Retail
      Jun 2020 - Aug 2023 · 3 yrs 3 mos

      Commercial development advisory teams within ING Retail. The execution and development of sales optimization / digitization / hospitality program / marketing campaigns and proposition development. Responsible for different squads to implement the retail strategy / target setting / stakeholder management and alignment within the different teams.

    • Marketing product owner digital ING Branches
      Aug 2017 - Jun 2020 · 2 yrs 11 mos

      Digital availability and adoption of services and propositions for the customer and advisors at ING Branches. Also responsible for concept development (self service module) / hospitality / marketing campaigns / education program and community building for the advisors (Digi-coaches).

    • Senior Categorymanager ING Branches
      Aug 2013 - Aug 2017 · 4 yrs 1 mo

      Concept development and implementation of various new store formulas. It contains the entire proposition: the development of inspiring customer service concepts / hospitality / instore communication / facilities at the branches and set up of marketing campaigns in accordance with the formulas.

  • Management Trainee ING Retail at ING Nederland
    Dec 2006 - Jul 2009 · 2 yrs 8 mos

    Management traineeship with ING Retail consists of different assignments: Product management Payments / Formula innovation Call / Change Management and the commercial transition from Postbank / ING Bank to ING. During these years an intensive training and development program is part of the traineeship.

  • Internship at KPN
    Sep 2005 - Apr 2006 · 8 mos

    Graduation assignment marketing specialization. Analysis of the market for international telecom providers. The purpose to create a competitor overview and a strategic plan with recommendations for the Dutch telecom provider KPN.