Didier Ameel

Senior Commercial & Strategy Leader Mass Retail FMCG & OTC Pharma l Ex-Reckitt l Ex-Danone

Brussels Metropolitan Area

About

Pragmatic and entrepreneurial Business Management profile with strong analytical skills thanks to experience in Finance (Big 4) and Sales Management in FMCG industry

Experience

  • Senior Key Account Manager eCommerce & Food Retail at Perrigo Company plc
    Sep 2025 - Present · 10 mos

    Leading Year-End Negociation & Joint-Business-Plan for VMS (Biover, Davitamon, Ymea), Healthy Lifestyle (Niquitin), Skin Healing (Compeed), Upper Respiratory (Physiomer) & Woman's Health (Lactacyd) categories Customers : Colruyt, Newpharma, Delhaize, Carrefour, Aldi, Cactus, Auchan Project : Amazon BNL online launch

  • Managing Partner at DAXEL
    Jan 2018 - Present · 8 yrs 6 mos

    Entrepreneur and Manager delivering specialzed sales, project consultancy and interim management assigments in national and international context

  • Senior Key Account Manager Retail BeLux at DIM
    Jan 2025 - Sep 2025 · 9 mos

    01/2025-09/2025 KAM for Wholesale Customers (Mass Market) : Delhaize, Cora, Intermarché, Cactus, Auchan, E.Leclerc, Di & Trafic 05/2026 - Today Commercial Sales Lead, responsible for Colruyt Group & Carrefour

  • Key Account Manager Lead Pharmacy Channels - Derma Team Benelux at Beiersdorf
    Oct 2024 - Jan 2025 · 4 mos

    Team Lead Derma Key Accounts Belgium & the Netherlands for Dermocosmetics categories (Eucerin & Hansaplast) Implementation of YEN strategy for Benelux Key Customers as Pharmacies Chains (Multipharma, PCPF, BENU – Loyds - Brocacef, Alliance – Boots, Bol.com, Unipharma, DoD) & Parapharmacy (Medi Market, E.Leclerc, Auchan)

  • Danone (On-site)
    • Key Account Manager Retail Belux Plant-Based & Waters
      Jun 2023 - Oct 2024 · 1 yr 5 mos

      Lead Year-End Negocation, JBPs & folding implementation Coaching of KAM on Essential Dairy & Specialized Nutrition categories 06/2023-12/2023 KAM for Ahold Delhaize, Albert Heijn, HealthFood Channels 01/2024-10/2024 KAM for Carrefour, Delinter (Provera & Intermaché) Cactus, Auchan, E.Leclerc

    • Key Account Manager Retail Belux Essential Dairy & Plant-Based
      Jan 2022 - May 2023 · 1 yr 5 mos

      Project to merge the 4 business units into one mastercontract (One Danone Commercial Policy) Coaching of Junior KAM on Waters & Specialized Nutrition categories 01/2022-08/2022 KAM for Intermarché, Makro, Cactus, Auchan 08/2022-01/2023 KAM for Hard Discounters (Aldi-Lidl) 08/2022-05/2023 KAM Delinter (Provera - Intermarché) - Cactus - Auchan