Dick van Baarlen

CEO Global Mounts Group - Neomounts | B-Tech AV Mounts | Audipack

Rotterdam, South Holland, Netherlands

About

With extensive experience in international business, I have built my career around growing businesses, developing people, and creating long-term value. As CEO of Global Mounts Group, I lead the global strategy and development of Neomounts, B-Tech AV Mounts and Audipack. Together, we have transformed the business through organic growth, strategic acquisitions, international expansion and continuous investment in innovation, building a fast growing and stronger global organization with offices and warehouses across Europe, the Middle East, the Americas and Asia. I believe sustainable success starts with having the right people on board. By defining a clear strategy, empowering teams and building strong partnerships with customers and distribution partners, we strive to create an organization that delivers exceptional products, outstanding service and consistent long-term growth. My expertise includes international business development, strategy, acquisitions and integration, organizational transformation, commercial leadership and building high-performing teams.

Experience

  • CEO at Global Mounts Group
    Jan 2019 - Present · 7 yrs 7 mos

    Global Mounts Group develops and manufactures innovative mounting solutions for IT, office, education and professional AV. Through our brands Neomounts, B-Tech AV Mounts and Audipack, and with offices and warehouses across Europe, the Middle East, the Americas and Asia, we support customers worldwide in delivering the best audio-visual experience.

  • CEO / Managing Director at Neomounts
    2019 - Present · 7 yrs 7 mos

    Neomounts offers a comprehensive range of high-quality mounting solutions for IT, office and education, designed for ease of installation, optimal ergonomics and maximum user comfort.

  • CEO / Managing Director at B-Tech AV Mounts
    2022 - Present · 4 yrs 7 mos

    B-Tech AV Mounts, acquired by Global Mounts Group in 2022, designs and manufactures professional AV mounting solutions for global pro-AV markets, supporting applications such as digital signage, video walls and conferencing across a wide range of high-traffic environments.

  • CEO / Managing Director at Audipack
    2024 - Present · 2 yrs 7 mos

    Audipack, acquired by Global Mounts Group in 2024, develops high-quality, custom-engineered AV mounting solutions for the professional and rental markets, with a strong focus on innovation and precision.

  • CEO / Managing Director at Safescan
    2010 - 2019 · 9 yrs

    Safescan is an international provider of secure cash handling and workforce management solutions, supporting businesses in improving efficiency and performance. Between 2010 and 2018 I was leading the complete company and achieved significant international growth through a successful omni-channel strategy, supported by a strong operational team and continuous optimization of processes and products.