Los Gatos, California, United States
My passion for global communications has enabled me to help build innovative technology brands that have changed the way we live, work, and play. I thrive on creating unique thought leadership platforms and telling stories that differentiate and successfully position companies, people, and products. I specialize in four critical areas: public relations, thought leadership, executive communications, and content in Fortune 500 organizations and start-ups alike. Having managed global teams; developed integrated communications programs; and worked cross-functionally with the C-Suite, regional teams, and functional groups to foster alignment, I deliver consistent narratives and programs targeting media, analyst, financial, customer, employee, and partner audiences. AREAS OF EXPERTISE Corporate Communications | Global Team Management | Thought Leadership | Influencer Programs | Public Relations | Analyst Relations | Social Media | Internal Communications | Product Launches | Content Marketing | Customer/Partner Programs | Executive Communications
Lead global communications for Gigamon, the leader in deep observability solutions for hybrid cloud infrastructure. Today, more than 4,000 enterprises worldwide use the Gigamon Deep Observability Pipeline to amplify the power of their cloud, security, and observability tools.
Built and led PR team and strategy for Workday's award-winning HR & finance products; cloud and AI technologies; and innovative solutions used by more than 60 million total users across 10,000 organizations worldwide.
Led development and operations of global programs for corporate, product, and customer PR; analyst relations; influencer relations; and social media at Adaptive Insights during company's late-stage funding through acquisition and beyond. Built strategic communications and thought leadership program aimed at IPO for SaaS company, including creation and management of original CFO research and quarterly reports, which became company's top lead-gen assets 10 quarters running. Three days prior to planned IPO, pivoted to $1.55B acquisition by Workday and managed subsidiary communications for 18 months. Repositioned Workday Adaptive Planning brand to elevate Workday's brand awareness among CFO/finance leaders, as measured by Ogilvy brand study.
Developed and drove thought leadership platforms, working cross-functionally to achieve measurable results. Established strategic communications function for CMO managing internal/external communications and developed Internet of Everything (IoE and IoT), changing customer journey, women in leadership, and STEM/US2020 platforms. Managed business and broadcast media for marketing initiatives, industry and owned events, including 25,000+ person sales kick off, ANA Conference, Cisco Live!, and consistently achieved NPS scores of 60+ for all-hands with 2,500+ global attendees.
Established communications consultancy providing senior-level program management to develop compelling narratives and drive/shape industry conversations in top-tier media. Managed and supported critical communications functions for clients including Freescale, Motorola, SuccessFactors (an SAP company); and Traxpay, a start-up focusing on real-time B2B payments