Greater Philadelphia
I am passionate about optimizing work flows and virtual environments in the 21st century. You can usually find me strategizing research initiatives, creating visual diagrams or digging through large quantitative and qualitative data sets to uncover patterns for product errors, business opportunities, and user insights -- all in the name of humanizing technology. Portfolio: http://www.dianavannguyen.com/ Email: [email protected]
Utilized mixed methods and cross-collaboration to lead research initiatives for a real estate technology company acquired by Zillow
• Collaborated with stakeholders, designers, product managers and engineers to evaluate business goals, develop research plans and ideate on design solutions • Translated business needs into research objectives, interview guides, and usability tasks • Moderated remote usability studies to evaluate usability of product features, validate quality of solutions, benchmark metrics, and provide design recommendations • Developed screeners and discussion guides to interview users across various projects to understand user needs and workflows, evaluate concepts, and prioritize features • Worked independently to analyze qualitative and quantitative data and synthesize observations into reports and diagrams to communicate usability insights and advocate for user experience research across the organization • Conducted competitive analysis and heuristic reviews to evaluate design gaps • Planned card sorting study to identify minimum viable metrics for dashboard • Designed surveys to understand use cases and value of proposed features • Created functional prototypes to support research needs and design evaluations • Facilitated design thinking workshops and brainstorming sessions with stakeholders
• Reanalyzed the data to regroup findings and extract design requirements to rewrite HCI paper submission on civic data practices during January 2019 • Worked with team to brainstorm, design, and research qualitative data visualizations for online community engagement platform • Researched civic data analysis practices through unstructured and semi-structured interviews with civic stakeholders, experts and users • Designed UI, tested and iterated on e-participation dashboards focused on visualizing qualitative data • Conducted field studies and ethnography at public civic events to observe behavior and discover use cases, leading to on-site interviews with stakeholders and design evaluations summarized into research report that resulted in pivotal research insights • Transcribed and analyzed 1000+ mins of audio to extract insights and write HCI paper on civic technology and data practices, organized resulting data into key findings, ideas, and quotes for the paper’s results section. • Applied data visualization, cognitive and psychology theories during team brainstorming for UI
• Conducted field studies and worked with stakeholders to identify users, recruiting and interviewing them using goal-oriented questions that fed into personas, scenarios, feature discovery and prioritization, research documentation and client design proposal • Competitively analyzed other college radio sites with respect to specific, identified heuristics to help guide design, information architecture and content requirements • Extracted research insights to redesign website resulting in new features, branding and information architecture • Strategized usability testing to evaluate user task flows and problem areas resulting in iterative prototypes • Worked with team to develop pages using Wordpress, HTML, CSS, Javascript, and responsive design for web and mobile site