London, England, United Kingdom
Data driven ad tech professional with over 8 years experience across advertising sales and growth strategies, pursuing a pivot into product management. Well versed in cross-functional stakeholder management underpinned by a creative approach to problem solving. Leverages a strong commercial background along with experience in speaking directly to users to bring customer centricity through an analytical lens. Passionate about solving customer problems with well-crafted products and actively seeking new opportunities.
• Achieved a notable 42% increase in product adoption through gathering client feedback, conducting strategic A/B testing and guiding clients through 10+ alpha/beta tests over a 6-month period in partnership with product team • Developed full funnel marketing strategies to drive revenue growth to £3M quarterly through gaining advertiser buy in and translating data into actionable insights, while maintaining relationships with internal and external partners • Increased ROI through bespoke media, creative and measurement strategies for 40+ campaigns monthly and prioritised long-term growth by leading implementation of Events API, pixels, and catalogs as well as bug reporting
• Tailored product and new feature pitches for each client, which generated over £2M revenue on a quarterly basis • Led the launch a geo-filter feature in EMEA market from ideation to product rollout, which was adopted by 75% of book of business within the first month and conducted ongoing feature validation to support product iterations • Partnered cross-functionally with teams across Product, Data Science and Engineering to support 20 clients in developing custom solutions and optimisations with a strong focus on client feedback to influence product roadmap • Led a 1200% YoY growth on the largest account by developing multi-channel media strategy from conception to completion, creating robust test and learn strategies and being the voice of the customer to improve performance
Dataxu was acquired by Roku in November 2019
• Managed 30 accounts with the Google Analytics 360 Product Suite offering and maintained strong client relationships by understanding all aspects of client goals and objectives to promote renewals • Worked cross functionally with teams around data science, analysis and insights and implementation as well as key stakeholders to execute personalized analytics plans and strategically develop growth plans through identifying up-sell and cross-sell opportunities • Strengthened client retention through delivering quarterly business reviews, building client roadmaps and updating clients on industry trends • Certifications: DoubleClick Bid Manager, DoubleClick Campaign Manager