Diana Briceno

Founder. Senior Marketing Executive

Miami, Florida, United States

About

Marketing Executive. Founder. Ex -P&G. Business leader and entrepreneur who thrives on steep challenges and incites team performance in multi-cultural settings. Expert in clarifying brand positioning and translating into marketing plans that move the business forward and deliver strong ROI. Unprecedented success in launching and managing brands, communication strategies and initiatives across diverse product categories. Exceptional presenter and public speaker, leveraging written and verbal communication skills to generate acceptance of new ideas. Areas of Expertise: Brand Management inc. P&L – e-commerce – M&A - Brand strategy, identity & vision – Advertising, media & communication - Digital Marketing - Consumer & shopper understanding –Team leadership & motivation – Public presentations. Industries: Beauty products (color cosmetics, skin care, hair care and fragrances), Feminine care product, Luxury goods and Telecommunications. Geographies: Global, LATAM, Africa, US, China, Japan, Arab Emirates and Europe.

Experience

  • Vice President Marketing LATAM at SharkNinja
    Jun 2026 - Present · 2 mos

  • CEO & Founder - Mia del Mar Beauty at Mia del Mar
    Oct 2017 - Present · 8 yrs 10 mos

  • Chief Marketing Officer at Milk Makeup
    Jul 2025 - Jun 2026 · 1 yr

  • VP of Growth at Obagi
    Nov 2024 - Aug 2025 · 10 mos

  • CEO & Founder - No B.S. Skincare at No B.S.
    Sep 2017 - May 2024 · 6 yrs 9 mos