San Diego, California, United States
With over 10 years of experience in B2B marketing, I have orchestrated and executed diverse marketing programs, such as tradeshows, webinars, direct mail, email, and social media campaigns, that deliver high-quality leads and conversions. My core competencies include attention to detail and effective management of marketing, vendors, and budgets. I also possess excellent communication skills, enabling me to engage with diverse stakeholders, from executives and engineers to sales teams and fellow marketing professionals. My mission is to create memorable and impactful experiences.
Lead demand generation initiatives, orchestrating diverse marketing programs like tradeshows, webinars, direct mail, email, and social media to boost brand awareness & revenue growth.
Orchestrated end-to-end event planning and execution in a high-growth, fast-paced company.
Prospecting & Lead Generation: Proactively identify and engage potential clients through various channels, including cold calling, email outreach, and social media, to line up meetings & build sales pipeline Customer Relationship Management: Nurture and manage customer relationships, ensuring a seamless sales process from initial contact through to closing the deal and beyond, with a focus on long-term customer satisfaction. Product Knowledge & Solution Selling: Stay well-versed in SaaS product offerings and industry trends to effectively offer values that matched our customer needs, resulting in increased sales and customer retention.
Ensured 100% data integrity by implementing regular audits and updates to Salesforce accounts.
Improved renewal quote response time by 50%, resulting in increased partner satisfaction and retention.
Responsible for overseeing and training new team members, providing constructive feedback on their performance, while also monitoring timelines and addressing potential issues. I directly engaged with clients throughout the bankruptcy petition process, communicate with external entities, and ensure quality customer service, all while implementing effective tracking processes for bankruptcy filings.