San Francisco, California, United States
• Owned the full funnel for internal lead gen properties, from campaign management and reporting to developing strategic projects to improve monetization • Implemented a project management process to streamline project development and execution • Tested and implemented additional sources of monetization, contributing straight to the bottom line
• Worked extensively in internal SQL databases to build reporting that ties together various data sources • Managed existing media and tested new channels for internal real estate lead gen properties • Worked closely with Dev team to improve lead gen operations and on-site conversion rates
• Managed and grew complex campaigns that require strategic management • Performed A/B and multivariate ad copy tests with results improving CTR and site traffic • Developed detailed forecasts and projections based on historical and seasonal trends
•Followed best practices to manage, maintain, and grow assigned campaigns •Used the in-house PPC platform to make informed decisions on campaign management •Collaborated with internal teams to improve website quality and conversion rates