Diana Shay

EVP Operations at Event Marketing Partners

United States

About

Senior event marketing leader with over 20 years of experience directing teams and managing global event programs for prominent clients including Yext, Commvault, Qlik, ServiceNow, DFIN, DigiCert, Vanta, and Jobvite. Leveraging a diverse background in hospitality, travel, technology, and design, I bring a unique blend of strategic vision and operational expertise. Highly skilled in strategic project planning, cultivating strong client relationships, and implementing innovative technologies to optimize processes. Recognized for exceptional customer service, a proactive approach, and the ability to tailor solutions to meet the needs of both clients and internal teams. Known for a results-driven mindset, meticulous attention to detail, and a natural aptitude for technology that ensures seamless execution across all initiatives.

Experience

  • Event Marketing Partners ()
    • Executive Vice President of Operations
      Jul 2025 - Present · 1 yr 1 mo

      I will lead EMP’s administrative organization, advancing operational development to increases efficiency and elevate support for both the EMP team and our clients.

    • EMP Registration Lead/Senior Project Manager
      Apr 2022 - Jul 2025 · 3 yrs 4 mos

      - Partnered with technology teams to support programs with complex business programming requirements (i.e., multiple attendee tiers/paths, session scheduling constraints, groups management, travel and housing management, etc.). - Developed schedules, trainings, and mentored staff on registration and venue sourcing processes best practices, offering continuous advice, guidance, and mentorship on various projects. - Excellent customer service with clients and customers, - Programming registration database through various web-based platforms like Cvent and Swoogo.

    • Registration and Project Manager
      Jan 2016 - Apr 2022 · 6 yrs 4 mos

      - Implemented and project managed registration technology for User Conferences, Internal SKO’s, Incentive Trips, Road Shows, and Business Meetings. - Consulting clients on registration best practices to provide attendees with optimum conference experience. - Creation of analytical reports that help clients make important business decisions for future conferences. - Executed new strategic plans to provide resources and guidance to clients impacted by the pandemic through building, maintaining, and executing virtual events through Bizzabo, Social27, Pheedloop, and Cvent,

  • Graphic Designer at Southside Messenger
    May 2009 - Aug 2012 · 3 yrs 4 mos

    - Worked with clients to creative advertisements to support their brand and messaging. - Worked closely with fellow graphic designers on ideating, concepting, and resource sharing. - Developed strategic layout of printed materials. - Responsible for quality, timeliness, and effectiveness of projects to ensure that final design assets are completed to specifications.

  • Graphic Designer at Star News Group - publisher of The Coast Star, The Ocean Star, Night & Day
    Jun 1993 - Apr 2000 · 6 yrs 11 mos

    - Worked closely with fellow graphic designers on ideating, concepting, and resource sharing to ensure clients needs are met when creating advertisements along with layout and design for newspaper. - Collaborate with multiple teams to ensure deadlines are met.