Astana, Kazakhstan
🧬I am a B2B marketing professional with 12+ years of experience in IT sector and a proven track record in creating high performing marketing. Challenges and uncertainty don't intimidate me. With a strong ability to assess and mitigate risks, I find innovative solutions to achieve goals. I build antifragile and systematic marketing strategies that enable companies to navigate even the most turbulent times. Being a committed marketing self-starter with continues result improvement mindset, I am proactive in my work, empathetic and honest with my team.
• Conducted a macro market analysis (PEST, SWOT), competitive analysis across all channels, customer analysis (ABC, RFM, JTBD) to define the target audience, segment it, and create personas • Developed a marketing strategy based on analytical data, business goals, customer pains, and needs. Defining positioning and new messaging for the target audience • Created a marketing plan using the full marketing mix (content, digital, email, social media, online and offline events) • Rebranded the corporate image based on CusDev results • Updated the website, worked on SEO and SERM • Created content lead magnets: industry market research reports, ROI project calculators, checklists, and guidebooks • Expanded the variety of performance channels (FB, Instagram, LinkedIn, Telegram, PPC, etc.) • Developed processes and principles for online and offline event preparation and theirevaluation • Developed a scoring reference program for clients and a marketing integration plan for partners • Created and controlling the marketing budget • Managed the marketing team (7 people), hired, trained, mentored, developed a transparent motivation system, and setting KPIs Achievements: • +200% growth in SQLs: demo requests, price inquiries, product registrations • +311% growth in organic traffic, +85% growth in website conversion • +400% growth in webinar registrations, and 98% CSAT satisfaction from participants of the offline + online ConfUse conference by Usedesk • 2.5x growth in the contact database • +42% growth in SQLs from digital channels, while reducing CPL by 20%, increasing the budget by 14%, despite media inflation of 18-25%
• Managed the marketing team (3 people), trained and evaluated product teams • Conducted comprehensive marketing research, including macro and micro analysis, competitive analysis, and identification of opportunities and risks; formulate and test hypotheses • Perform CusDevs through surveys and questionnaires to identify customer needs, define product functionality, and create effective value propositions and USPs Achievements: • Created and approved at the group level a regulation document for the development of IT product strategies in the Atomic industry • Developed marketing strategies for micro data centers and a platform for order management in the field of machine engineering
• Managed partnerships, suppliers, and team dynamics • Led a team of 5 people. Hired and coached team members • Built marketing processes and enhanced collaboration with other departments • Created and implemented a local marketing strategy to promote key vendor products and services • Developed and executed cross-channel marketing campaigns (SEO, SMM, SEM, Content, Advertising, PR, ABM, Direct Marketing, etc.) • Conducted quarterly and annual budgeting • Controled costs, optimized expenditures, managed MDF, and calculate ROI • Set SMART goals and monitor results using metrics (CAC, CPL, CPA, LTV, etc.) • Prepared annual and quarterly reports Achievements: • Increased lead generation by 50% and SQLs by 30% • Established efficient lead processing in CRM system (Dynamics 365) • Launched motivation programs for the sales and marketing teams • Developed marketing visualization of the sales and marketing funnel, enhancing results tracking and continuous improvement
• Supported and executed the global marketing strategy while developing a regional go-to-market (GTM) strategy • Generated leads and created a robust sales pipeline • Executed partner marketing initiatives, including onboarding and launching joint marketing efforts • Organized high-level business events and participated in third-party events • Created digital campaigns, including webinars, email newsletters and advertising campaigns • Managed the budget based on ROMI and provided reporting Achievements: • Contributed to 40% of the regional pipeline through marketing • Supported 80% of the regional pipeline with marketing activities • Implemented digital marketing tools in the local strategy ahead of the global initiative • Achieved annual KPIs at approximately 120%