Diana Mirleva

Expert in Strategic Partnerships and Alliances

Sofia, Sofia City, Bulgaria

About

Experience

  • Partner Manager at ServiceNow
    Jan 2026 - Present · 6 mos

  • DIGITALL (Full-time · 4 yrs 7 mos)
    • Vice President | Strategic Alliances & Resell | ServiceNow
      Jan 2024 - Jan 2026 · 2 yrs 1 mo

      |promotion| • Establish a strategic business path for all Strategic Alliances/Partners • Driving new business opportunities through and with partners – ServiceNow • Building indirect partner network • Budget governance (SG&A Cost Center – Sales and Alliances) • Building GTM strategy with partner to support company sales targets • Partner marketing & resell teams management

    • Director | Head of Alliances
      Jul 2021 - Jan 2024 · 2 yrs 7 mos

      *Responsible for the DIGITALL Partner Business growth and development *Lead and define partner focus strategy, vision and goals ( Microsoft, Salesforce, ServiceNow, AWS) *Building trusted-advisor relationship with C-suite leaders of complex partners and align partners’ priorities, strategies, and goals with Digitall goals and strategy. *Establish a strategic business paths for all Strategic Alliances and Partners *Main point of contact from partners *Main point of expertise for any partner program and business related topics for internal stakeholders at Digitall *Liaise with business development, sales and delivery to ensure compliance *Consulting sales on partner/vendor opportunities from vendor perspective *Identify and consult on vendor/partner marketing and sales programs which support DIGITALL business growth and sales * Responsible for Alliances budget accuracy and control * Proven verbal and written communications skills to work effectively across internal and external organizations *Demonstrated experience working and communicating with multiple stakeholders and cross functional teams including direct and channel marketing, solution architect teams, product management and account management teams

  • BULPROS (5 yrs 2 mos)
    • Global Head of Partner and Business Management
      Feb 2020 - Mar 2024 · 4 yrs 2 mos

      *Lead Business and Partner Teams within the company - people and business operations management Partner / Alliance Management: *Creation, management and governance of the Bulpros Partner Program *Interface externally with Partners and Vendors for all related topics *Liaise with business and delivery to ensure compliancy *Main point of contact for all vendor and partner related activities * Managing strategic technology partners ( Microsoft, Salesforce, IBM, VMware, AWS) within the BULPROS Group to achieve 3rd party sales targets * Develop partner relationship & networking * Creation, management and governance of the Partner Program within Bulpros * Interface externally with Partner for all related topics * Liaise with business business development, sales and delivery to ensure compliance * Helping sales teams to generate more partner business * Optimizing 3rd party software business to achieve the recurring 3rd party revenue sales targets; * Consulting sales on partner / vendor opportunities from vendor perspective; * Working with technology vendors on specific business opportunities; * Identifying and consulting on vendor marketing and sales programs which supports BULPROS company strategy and sales; * Driving adoption of vendor programs among assigned technology vendors; Business Management: * Controls the Sales Performance by monitoring the sales results * Coordinates the preparation and accuracy of the company’s sales pipeline * Governs the Sales Processes * Leads Internal Sales Process optimization * Ensures planning, organizing, controlling, integrating, and completing of the sales processes * Escalates risks and implements risk management strategies

    • Partner Program and Business Manager
      Feb 2019 - Feb 2020 · 1 yr 1 mo

      * Managing strategic technology partners within the BULPROS Group to achieve 3rd party sales targets * Develop partner relationship & networking * Optimizing 3rd party software business to achieve the recurring 3rd party revenue sales targets; * Contract renewals and invoicing; * Working with field sales force on partner / vendor opportunities; * Working with technology vendors on specific business opportunities; * Maintaining an accurate forecast; * Preparing joint business plans with vendors; * Helping sales teams to generate more partner business * Identifying and consulting on vendor marketing and sales programs which supports BULPROS company strategy and sales; * Driving adoption of vendor programs among assigned technology vendors; * Collaborating with the business development team & global offerings, sales, delivery departments.

  • Hewlett Packard Enterprise (8 yrs 2 mos)
    • Vendor Program and Project Manager & Partner Led Countries EMEA Lead
      May 2015 - Feb 2019 · 3 yrs 10 mos

      *** Vendor Program and Project Management: • Plan and lead the Vendor Management projects and activities for Europe, Middle East and Africa • Interface with the business for all vendor-related issues • Lead and implement programs to meet the Vendor Management metric goals and drive corrective action with the regions if required • Liaison with Global procurement, Finance to ensure vendor and business compliance • Prepare operational reviews and report on business performance • Drive with EMEA region/WW the procurement savings initiatives and support achieving the agreed targets • Drive process and policy compliance in EMEA related to Vendor management *** Partner Led Countries EMEA Lead: • Implementation of EMEA PLC Engagement Delivery Team • Outline a well-structured end-to-end TS/ GSD process for Partner Led Countries in EMEA • Escalations management for all Delivery and Business PLC related topics • Ensure proper transition of local tasks to EMEA Engagement Delivery Team • Operations management for EMEA Engagement Delivery Team, focused on service provided by the team at a high quality *** Managing Subcontractor Program for EMEA *** Transition Management – service and process transitions related to new companies acquired by the company and transition and centralization of services managed in other countries

    • Partner Service Delivery Manager
      Jan 2013 - Feb 2019 · 6 yrs 2 mos

      • Being an Account Manager for Channel Partners • Manage all operational matters and quality performance related to assigned channel partners from service delivery perspective • Execute onsite audits and assessments • Educate partners, Delivers Operational Training • Main point of contact for partners, acting as first line contact and taking ownership for end to end queries • Ensure close working relationship with assigned accounts in order to deliver high quality customer satisfaction in service delivery to customers, • Work under own initiative and takes ownership of issues, ensuring best in class support to partners and customers • Drive operational improvements • Develop very close working relationship with country team

    • Operations Support Specialist
      Jan 2011 - Dec 2012 · 2 yrs

      • Taking end-to-end responsibility and ownership of HP partner projects • Ensure partners are delivering ‘best in class’ service to HP’s external customers at all times • Pro-active and re-active communication with respective channel partners in order to ensure the quickest project handling and best partner experience • Request, raise and approve SAP POs and Smart Buy Purchase Requisitions • Being the main contact for all project related matters in front HP partners

  • Assistant Marketing Manager at Touch Local - Online Business Advertising Company, UK
    Aug 2009 - Oct 2009 · 3 mos

    • Assist in devising effective B2C and B2B campaigns to drive site interaction • Data administration and management • Email copywriting • Management and reporting on ongoing email campaign • Deliver statistic of the marketing campaigns • Provide a market plan suggestions for the next campaign • Nominate potential clients and drive their engagement with the company • Management of internal communications, including monthly corporate magazine and weekly performance updates • Develop visuals for prospective clients • Student recruitment