Diana Lelio-Joseph

Multidisciplinary Marketing & Communication Specialist

Haiti

About

Creative. Passionate. Strategic. With over 15 years of experience across marketing, advertising, graphic design, and communication, I bring a 360° perspective to every project I take on. From my early days in a dynamic marketing agency—where I wore many hats as a project manager, graphic designer, and magazine collaborator—to my current role in the commercial banking sector in Haiti, I’ve built a career on adaptability, creativity, and strategic thinking. I’ve led everything from designing billboards to crafting internal communication materials, launching websites, developing full-scale marketing strategies, publishing corporate documents like annual reports, and creating content in French, English, and Haitian Creole. I excel where design meets strategy—transforming ideas into visuals that speak clearly and campaigns that deliver. From shaping brand identities to building content plans, managing social media, and producing multimedia campaigns, I focus on creating work that not only looks great but drives real results. Naturally curious, I love exploring new tools and platforms (yes, including AI), and I believe there’s always a smarter, sharper way to do things. Let’s connect—I'm always open to new ideas, collaborations, and challenges that push creative, communication, and strategic boundaries.

Experience

  • Marketing Director at Capital Bank S.A.
    Jan 2020 - Present · 6 yrs 6 mos

    Since 2020, I’ve been leading marketing and communication at Capital Bank, shaping a strong, modern brand identity across both traditional and digital platforms. I oversee internal and external communications, ensuring the Capital Group is consistently well-positioned in the market. Trusted with the company’s image, I bring a versatile, hands-on approach to every project—balancing strategy, creativity, and execution with impact.

  • Marketing & Publishing Coordinator at NB Magazine
    Dec 2008 - Dec 2018 · 10 yrs 1 mo

    From its launch in 2008, I was fully involved in the creation and growth of NB Magazine—a standout BlueMango publication in Haiti. Over 10 years, I contributed to content, design, marketing, while collaborating with a talented team and inspiring individuals from Haiti and beyond. A truly formative and rewarding experience.

  • Executive Account Director at Blue Mango S.A.
    Oct 2007 - Dec 2018 · 11 yrs 3 mos

    I joined Blue Mango—one of Haiti’s top marketing and design agencies—in 2007 as a graphic designer and quickly grew into a multifaceted role, eventually leading the project management and strategy team. My work spanned design, client relations, strategic planning, budgeting, and team coordination. Known for my versatility and strong project management skills, I helped turn creative ideas into effective, well-executed campaigns. It was a vibrant time in Haitian advertising and a defining chapter in my professional journey.