Montreal, Quebec, Canada
I founded Top Nutrition & Fitness at 23 with one employee and a small storefront in Montreal. Nearly a decade later, it has grown into a seven-figure, multi-channel retail and e-commerce business serving customers across Canada and the U.S. — built lean, structured, and intentionally. From the beginning, I focused on differentiation in an industry driven by promotions and price competition — elevating both in-store and online experience through curated sourcing, premium positioning, and strong customer relationships. We were early adopters of Shopify within a brick-and-mortar environment and among the first locally to fully integrate e-commerce into retail operations. We were also early adopters of AI-powered tools across our website and workflows, leveraging automation and data-driven optimization ahead of much of the traditional retail landscape. Nearly ten years later, we still ship orders same day — without sacrificing service. My philosophy is simple: stay ahead of the curve without losing the human connection. Growth should strengthen systems, margin, and brand identity — not dilute them. Over time, I built a lean, structured organization supported by a full-time manager, retail team, virtual support, and specialized fractional partners across finance, CRO, email marketing, paid media, and inventory forecasting. Bringing in financial expertise shifted my focus from revenue growth to EBITDA, cash flow discipline, and long-term enterprise value. I remain deeply hands-on across Shopify infrastructure, AI integration, inventory strategy, retention optimization, and financial modeling — translating in-store buyer psychology into high-converting digital experiences. Because I still interact with customers face-to-face, I bring a perspective many digital-first operators miss: not just what customers want to buy, but how they want to buy it — what builds trust and creates loyalty beyond short-term tactics. We have customers who have placed hundreds of repeat orders over the years. Durability matters more to me than rapid growth alone. In parallel, I advise Shopify SaaS founders, helping bridge product innovation with real-world operator impact. I enjoy connecting builders and operators, refining differentiation, and exploring how technology can strengthen businesses rather than complicate them. My approach to business is grounded in strong values — integrity, responsibility, and a commitment to building in a way that aligns with my faith. Always open to thoughtful conversations around Shopify, AI, scaling, and strategic partnerships.
Selected Shopify operator participating in structured advisory interviews with SaaS founders building across the Shopify ecosystem. With nearly a decade of experience founding and scaling a multi-channel Shopify brand (e-commerce + brick-and-mortar), I provide operator-level insight grounded in real execution — from day-to-day operations to long-term institutionalization. My advisory work focuses on: • Translating in-store buyer psychology into high-converting digital experiences • LTV, retention strategy, and sustainable customer growth • Automation and productivity gains for lean operator teams • Reducing operational concentration risk through smarter tech stack decisions • Founder usability — ensuring apps are intuitive and scalable in real-world environments Over 2+ years, I’ve advised teams building across: – AI-powered merchandising & forecasting – Inventory & operational infrastructure – CRO & storefront optimization – Post-purchase & logistics systems – SMS, email, and retention marketing – Creative automation & paid media tools Many of the tools I’ve advised are actively implemented within my own business, contributing to operational efficiency, stronger retention metrics, and more structured, scalable systems. Beyond feature feedback, I challenge founders on positioning, differentiation, and measurable impact — helping refine how their products serve serious operators.
Founded and scaled a multi-channel retail and e-commerce brand specializing in performance supplements, functional foods, and integrated wellness services. Grew the business from a single-employee storefront to a seven-figure operation spanning brick-and-mortar retail and a nationwide Shopify-based e-commerce platform serving customers across Canada and the U.S. Built and lead a structured team including full-time management, retail staff, virtual support, and a network of fractional partners across paid media, CRO, email marketing, inventory forecasting, finance, and accounting. Over nearly a decade, have driven growth through: • E-commerce strategy & Shopify infrastructure • Retail operations & in-store experience design • Inventory & supply chain optimization • Performance marketing & creative direction • Retention strategy & lifetime value optimization • Vendor negotiations & strategic partnerships • Financial oversight & operational structuring • Tech stack implementation & workflow automation Scaled with a lean, systems-driven approach focused on institutionalizing operations, reducing concentration risk, and building long-term enterprise value.
Developed partnerships with Montreal businesses to organize large-scale fundraising events in support of international volunteer initiatives. Led outreach, relationship management, event planning, and marketing strategy while coordinating volunteer teams responsible for promotion and ticket sales. Successfully drove strong attendance and consistently exceeded fundraising goals through effective campaign execution and team leadership.